Marketing and advertising activities that are not sufficiently thought through or carried out without necessary research can sometimes lead to major disasters for brands and go down in history. marketing disaster It is stated as.

Even though some have big and some small results, these brand marketing disasters often lag behind a mess that needs to be put right to leave.

It’s not just any drink! Coca-Cola’s product called New Coke was hated and protested by the American people.

In 1985, Coca-Cola spent a lot of money to compete with Pepsi and produced a sweeter drink that tasted like Pepsi. “New Coke” In other words, he called it “new Coke.”

But the problem was that Coca-Cola had been running ads for years criticizing the fact that Pepsi was sweeter. the same product he criticized had taken it out.

Ignoring the fact that Coca-Cola had become a symbol of the American lifestyle, Coca-Cola officials faced major public backlash when they replaced the old and beloved drink with a new, sweeter version. So much so that these reactions are growing protest It has even taken its shape.

The Audi ad published in China states: “An important decision must be made carefully.” He showed a sexist approach in delivering his message and created a scandal.

The lottery organized by Pepsi in the Philippines ended in a complete disaster with five people dead.

Pepsi organized a lottery in the Philippines in 1992 and gave it to the lucky winner. 1,000,000 pesos He announced that he would present an award. This prize was so great that the Filipinos showed great interest in this draw and waited with great hope for the outcome.

When the big day arrives, the lucky number is 349 800,000 copies were accidentally printed The Filipino people, learning the truth, rose up and protested against this situation.

The protests grew so much that 5 people participated in these protests. he lost his life.

Airbnb’s floating home ad campaign became a scandal due to a timing error.

In 2017, advertise floating houses on the water. “floating world” Airbnb, which created an advertisement titled: The recent incident that left 9 people dead, Hurricane Harvey, which left 30,000 people homeless He forgot to take into account the devastation he caused in Houston.

So what was it? Current events follow closely It was necessary!

McDonald’s, which crossed one of the lines that should not be crossed for the sake of advertising, also found itself in a scandal.

At the end of this ad, which is based on the theme of a child who has lost his father, he tries to find common ground with his lost father by asking his mother questions about his father, the child and his father The only thing they have in common is that they both love the same hamburger. It turns out to be so.

This ad is especially popular on social media. There was a great response and McDonald’s apologized for this ad, saying they had no intention of upsetting anyone.

The ad Gillette created to raise awareness is considered both the brand’s best and most controversial ad.

Gillette; sexual harassment, bullying and macho behavior of men toxic masculinity The advert, which aimed to draw attention to behavior described as ‘bad behaviour’, sparked a major debate by dividing social media users.

While some users like the ad and the idea it symbolizes, some users dislike this ad. feminist propaganda They stated that they would not purchase Gillette again.

The brand did not take a step back in response to the reactions it received. A loss of $8 billion He said it was worth it even if he lived.

Fiat’s love letter campaign in 1994 was a complete fiasco!

Fiat is in Spain to introduce the new Fiat 500 model Anonymous love letters to 50,000 women He decided to send it.

In the letter, “We ran into each other again yesterday. We met on the street and I noticed how you were looking at me with interest. I just need to be with you for a few minutes and even if it doesn’t work out, I promise you will.” We can’t forget our little experience together.” it said.

The women who received this letter were very scared, some of them had experienced various problems with their husbands or lovers. Although Fiat later apologized, some women received the letter He filed a lawsuit against Fiat.

Calvin Klein’s ‘sex sells’-themed ads also attracted a lot of response.

In the images of the ad, which was published in the mid-1990s, he is seen standing in front of a simple wooden panel. It’s like he’s making a test recording. Posing in very revealing clothing, looks too young models were included.

People who see this ad will notice that the models have a It’s like she auditioned for an adult film. He criticized the ads and said they were being shown.

Later, this situation attracted the attention of the FBI and Calvin Klein was investigated. shooting child pornography An investigation was launched against him. Calvin Klein at the end of the trial Even if he is acquitted This incident remained a black mark in the brand’s history.

This KFC advertisement was also criticized for its references to sexuality.

So was this ad, which was criticized for being sexist the female body is devalued It also received criticism such as:

The advertisement for Hitler’s shampoo from the Biomen brand also provoked reactions because it crossed some sensitive boundaries.

The advertisement, which provoked a response from the Anti-Defamation League (ADL), which fights discrimination and insults against Jews, was rejected by the administrator of the institution in question. “It is disgusting that images of a dictator responsible for the deaths of six million Jews and millions of others are being used to sell shampoo.” It was described as.