Apple has released a commercial that is likely to anger manufacturers, especially those using the Android operating system, suggesting that their competitors are committing a data breach. in advertising “DOUBLE” ran an ad that was somewhat funny, but highlighted the important issue, in which data brokers were auctioning data at an auction house called the auction house.

commercial break, “Sell your data!” It was published last night with the title. The main character in the ad, Ellie, is inspecting records in a music store when a door catches her attention. When she opens the door, she discovers a secret auction where stylishly dressed people bid to buy the private data of others. Everything from Ellie’s private messages to her grandmother is auctioned off to data brokers.

Here’s the video of Apple indicating its competitors are selling their data:

Since this is an Apple ad, of course Ellie’s secret weapon is a iPhone 13 It happens and Ellie pulls out this gun and clicks the “Share Data” button in an application’s settings. Then the data brokers disappear one by one. Finally, our character also turns the email and search history privacy settings ‘off’, and the auction house is completely empty in a short time.

Apple App Hiding Program requires permission to verify data

There are many allegations that app developers also sell your data to third-party data brokers. In fact, many tech giants like Facebook have been tried and punished in this regard. In a way, Apple has seriously referenced its competitors in the “technology” sector with its latest commercial. Because Apple’s Application Privacy Program now requires application developers to get your permission to monitor your data.

Apple doesn’t just give this ad or Apple’s various privacy-related anti-tracking features to personal privacy. Apple CEO Tim Cook “A world without privacy is less creative, less empathetic, less innovative, less humane” With his statement, he shares the company’s vision on privacy. It is, of course, up to you, our readers, to see how real this view is.