The publication states that the internet giant provides advertisers with personal information about users on an “impressive scale”. Data seems to be sent tens of billions of times a day – much more often than other similar companies.

what is known

• According to the source, from January to the end of March alone, Google earned $68 billion. $54 billion of this amount came from advertisements.
• Various third-party companies from the tech giant, which owns multiple services, including the world’s most popular search engine, location information, habits, pages viewed and user purchases.
• According to the Irish Civil Liberties Council, advertising platforms transmit information to advertisers approximately 178 trillion times a year, and Google shares it 70 billion times a day in Europe and the United States alone.
• The research shows that Google provides information about users in the US to five thousand organizations.
• Each person’s profile has specific tags such as “legal issues,” “anxiety disorders,” or even “support for violence.”

Bloomberg columnist Parmi Olson says each opening of the program on the smartphone or on the page of the site becomes the beginning of “bidding” for human attention. The device transmits information about it to third parties to show targeted ads – the company that pays more than the others wins.

Bloomberg likens the sale of personal data to air pollution, where all users are “covered in a thick smog.” And the existence of such a trade makes it possible to threaten the interception of information and its transfer to scammers.

It is stated that in the future, the situation will worsen due to the growing popularity of smart devices: information is transmitted not only by smartphones, but also by smart speakers, fitness bracelets, watches and a large number of other devices.