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Meta, the parent company behind Facebook and Instagram, among others, offers Europeans the opportunity to use these social media platforms without advertising. A subscription costs 9.99 or 12.99
Meta, the parent company behind Facebook and Instagram, among others, offers Europeans the opportunity to use these social media platforms without advertising. A subscription costs 9.99 or 12.99 euros per month, depending on whether you install it on your computer or smartphone. If you don’t want to give Mark Zuckerberg and Co. a monthly subscription, you’ll have to live with (personalized) messages.
Meta has no choice but to offer European users the opportunity to do their thing ad-free on Facebook and Instagram. “To meet changing European regulations, we are introducing a new subscription option in the EU, EEA and Switzerland,” Meta said in its newsroom. From November Meta will offer the paid subscription. If you want to stay on Facebook and Instagram for free, you will of course continue to see (personalized) messages.
Europeans who are fed up with advertising messages on their social media can therefore take out a paid subscription from November to be ad-free. Personally, we believe that this involves significant costs. If you want to use Facebook or Instagram ad-free on the desktop, you have to pay 9.99 euros per month. If you take out the subscription on your smartphone or tablet, Meta will charge you 12.99 euros. On an annual basis, this amounts to 119.88 or 155.88 euros.
“No matter where you buy it, the subscription applies to all linked Facebook and Instagram accounts,” explains Meta. From March 1, 2024, the costs will even increase. “As with many online subscriptions, iOS and Android pricing takes into account the fees that Apple and Google charge in their purchasing policies. The subscription applies to all linked accounts until March 1, 2024. However, from March 1st there will be a surcharge of 6 euros per month on the Internet and 8 euros per month for iOS and Android. This applies to every additional user account.”
Meta reluctantly bows to European regulations. The American company obviously lives from advertising revenue. “We believe in an ad-supported Internet that gives people access to personalized products and services regardless of their economic status,” argues Meta. “This system allows smaller businesses to reach potential customers and thereby grow. At the same time, we respect the spirit and purpose of European regulations.”
Zuckerberg’s company says the new measure has made it fully compliant with European data processing requirements. Meta has previously made changes to comply with the wishes of the Irish Data Protection Commission and in view of the entry into force of the Digital Markets Act (DMA). According to Meta, the paid subscription option fully complies with European regulations.
According to Meta, nothing changes for users who forego the paid subscription. “Users get the same experience, supported by tools and settings to manage their advertising experience. This allows them to influence the advertising messages they see through advertising preferences, as well as the data used to inform those advertising.”
Companies or organizations that want to advertise via Facebook or Instagram can of course still do so. “We will even invest in developing new tools that preserve the value of the messages that both users and companies receive through personalized ads.” The ad-free subscription is only valid for people over 18 years old. Young people under 18 will continue to see (personalized) advertising messages.
Source: IT Daily
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