That YouTube doesn’t like ad blockers at all It is something that is not only obvious but also logical. It is true that the service has other ways of monetization, such as premium mode subscriptions, commissions on channel subscription payments and others, but still the weight of what is received as advertising support plays a key role in the service accounts. . In other words, if you were left without said income, your economic situation would be difficult to sustain.

On the other hand, anyone who has been a YouTuber for years knows that for quite some time The volume of displayed advertising increased more than substantially. And at this point, I repeat that I understand that the platform needs to be monetized to sustain and generate profit, but even so, the volume is a bit excessive for my taste, and the arbitrariness with which ads are often displayed can be quite distracting. .

this of course led to the proliferation of ad blockers which, as well as removing advertising content from websites, are also able to prevent ads from playing on YouTube. In response, the service began displaying a message to users using them reminding them that the use of these tools was prohibited by the platform’s terms of use, and a few months later launched a selective scope test (meaning it didn’t reach all users) to blocking playback after watching three videos.

Well, it seems that Google has decided to increase the pressure in this regard and as we can read in The Verge, YouTube confirms that it has «launched a global effort» to remove ad blockers. However, they confirm that, unlike the controversial measure taken by Twitch at the time, their technology does not prevent access to content in browsers that have ad blockers, but only does so when these tools are activated when accessing YouTube.

Over the past few days, there have been reports of users on social media reporting this YouTube message, and the aforementioned media outlet spoke to Christopher Lawton, YouTube’s communications manager, who confirmed that have significantly expanded the range of ad blocking detection features. With this, we also understand that they have made progress in addressing issues identified over the summer, when said technology identified browsers configured to block tracking requests as ad blockers.