Migros, known for its supermarket chains and own brand products, to Turkey in 1954 took his first step. Although it is known today as a Turkish brand, its origins actually lie in Switzerland.

Rising inflation rates, cost of living and Istanbul’s increasing population Considering this, our country is in big trouble; To solve this problem, he invited Migros, which at that time sold affordable and high-quality products, to Istanbul. But before we explain this topic, let’s first see how the company was founded:

It was first founded in 1925 in Zurich, Switzerland, by Gottlieb Duttweiller.

Duttweiler for Swiss citizens healthy, cultivated And an educated life He was a very passionate person in presenting. That is why he took his first steps to realize his goal by founding Migros in 1925. in a very simple way He threw it away. He wanted to increase the living standards of the public by selling cheap and high-quality goods.

The first vehicle on the Migros market.

such as coffee, rice, sugar, noodles and soap basic needs products Selling Dottweiler meant traveling through the surrounding villages one by one in Migros minibuses. This move eliminated middlemen in the supply chain, reducing the cost of the products. In short, for both Dottweiler and customers win win situation was at stake.

Other manufacturers even boycott Migros because it sells products cheaper.

But of course these boycotts didn’t help; Migros, which grows more and more every day, further expanded its range and it continued to grow. in 1926 First supermarket in Zurich opened and continued to open other markets throughout Switzerland.

Dottweiler did not limit his initiative just to the markets; at the same time restaurants, language schools, gas stations And even the couch opened. In other words, Dottweiler has realized the initiative he initially dreamed of many times over.

How did this brand, which has become the giant of Switzerland, come to Turkey?

At the beginning we talked about inflation rates and Istanbul’s growing population; period 1953 Economy Manager of Istanbul Municipality, Ferruh İlter, He sent a letter to Migros. Turkey, which received positive feedback from Migros, was first introduced to the Migros market in 1954.

Just like when it was first founded Migros trucks drive from district to district, He brought the needs of the people to their doorsteps. This organization, which is very popular with the public, continued to grow in Turkey over time and, as planned, helped to solve the product shortage.

In 1975, Koç Group bought the majority shares of Migros under the leadership of Vehbi Koç.

After the takeover, the name Migros was created Changed to Migros Turk and a rapid retail process was initiated. The company, which opened MM Migros and MMM Migros stores in late 1990, was a pioneer in paving the way for retail in Turkey and opened its doors in 1991. public It became a business.

In addition, as a result of the openness until 10 p.m. in the evening; By introducing the part-time work system for the first time, new opening hours It won.

In 1995, Migros founded Şok Market, another market chain that we visit regularly today.

Not only that, but in 2005, another supermarket chain, Bought Tansaş. However, Koç Holding put Migros up for sale in 2007 and sold it in 2008. from England It was transferred to Moonlight Capital SA. After the takeover, Migros did not stop growing and in 2016 Tesco bought 95.5% of Kipa’s shares.

Today; Migros Jet, Migros Immediate, Migros Food, Migros Virtual Market The company, which is growing day by day in the sector including substructures, is one of the supermarket chains that are visited by many people.

In terms of cost of living and product quality Things have been going pretty bad lately How do you evaluate this market chain in this day and age? Don’t forget to share your opinion in the comments!