Apple’s iPhone has maintained its strong position in China, according to CEO Tim Cook. Despite the slight decline in overall revenue and intense competition from local brands, Apple’s flagship product remained attractive and even broke a sales record in China in the September quarter. Cook remains positive about Apple’s prospects in China, a critical market for the tech giant.

The price of iPhone 15 is expected to drop soon

While Apple faces challenges due to geopolitical tensions and the lukewarm reception of the iPhone 15 compared to its predecessors, the company has reasons to remain hopeful. The decline in smartphone sales in China appears to be slowing, indicating that the market may be stabilizing. Additionally, Apple’s new iPhone 15 series has witnessed price cuts on Chinese e-commerce platforms just ahead of the important Double 11 trade event, indicating potential sales growth.

The solidity of iPhone sales is notable, especially considering the launch of the Huawei Mate 60 Pro equipped with an advanced domestic 5G chip. The contest comes at a time when some government officials in China have imposed restrictions on iPhone use, underscoring the complex environment in which Apple finds itself.

Despite these challenges, Apple’s overall performance, including sharp growth in services revenue, points to a solid strategy. The upcoming holiday season, a critical period for retailers, is expected to further boost iPhone sales despite a smaller fiscal quarter.

Tim Cook’s recent visit to China, which included meetings with suppliers of Apple’s augmented reality devices and senior officials, reflects his commitment to the Chinese market. It appears that Cook’s interaction in China has been positive and may herald further success.

Counterpoint Research confirms Apple’s strong position and shows that the brand is the global leader in terms of revenue share, well ahead of Samsung. With this kind of momentum, Apple looks poised to continue its dominance in the high-risk arena.