April 27, 2025
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Apple invented a new approach to sell Vision Pro

  • November 6, 2023
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Bloomberg’s Mark Gurman (Mark Gurman) provided new details about the headset AppleVision Pro. It’s expected to appear “early next year,” but it’s unlikely to allow Apple to significantly

Apple invented a new approach to sell Vision Pro

Bloomberg’s Mark Gurman (Mark Gurman) provided new details about the headset AppleVision Pro. It’s expected to appear “early next year,” but it’s unlikely to allow Apple to significantly increase its revenues.

CEO Tim Cook summarized his approach to selling a device that combines virtual and augmented reality: “There was no product like Vision Pro on the market before this. That’s why we consciously only sell it in our stores. “We will be offering in-store demos and it will be very different from the usual grab-and-go purchasing process.”

Although he didn’t go into details, Mark Gurman previously reported that Apple plans to require buyers to make appointments to test the Vision Pro before purchasing. In flagship stores Vision Pro There will be special areas for buyers.

International distribution of the new product will be moderate. Vision Pro It will be released only in the US and will make its way to the UK and Canada by the end of 2024. We are waiting for new details to emerge.

Source: Port Altele

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