Today’s most popular messaging application, WhatsApp, made an important announcement. Meta CEO and Founder Mark ZuckerbergWith the announcement it shared, it was announced that WhatsApp’s open source API (Application Programming Interface) has been released to all businesses and developers.

The new API that the company is releasing is the cloud version of the Business API, WhatsApp’s first paid enterprise product. Cloud API it happened. New API replaces Business API totally free made available to businesses and developers. Unlike the Business API, Cloud API will sit directly in Meta’s infrastructure.

Small businesses don’t have to pay for the Business API:

Unlike the Business API, which has been used by many large companies such as Vodafone and BMW, Cloud API will be an unavoidable opportunity, especially for smaller companies. The integration of the system, unlike the Business API, instead of days. can be done in minutes† By combining the API with their back-end systems, companies can use WhatsApp as a tool to communicate with their customers.

New features have also been added to WhatsApp Business:

The WhatsApp Business application, a tool that allows businesses to communicate without messing with the API, is also getting new features. Meta has announced that the app will be available for a fee. gets new ‘power features’ explained. In addition, the company is introducing new customizable WhatsApp chat links that allow businesses to attract customers through their online presence on the Facebook and Instagram Meta apps. If the fees for the services will be announced in the coming days.