According to Amazon data, Spanish users who have the device fire television they spend on average two hours a day to use. His favorite time to watch movies and series is at night, especially between 9:00 PM and 10:00 PM.

With Alexa integration right into the Fire TV remote, users just press a button and voice prompts for what they want to watch. There seems to be a fondness in our country for national content because among the titles most searched by Fire TV users by voice, we can find series like La que se cerca and There’s No One Who Lives Here, as well as movies like Padre is the only one.

On the other hand, Amazon also provided data on the penetration of Fire TV streaming players, which reached the figure of 200 million devices sold worldwide. Specifically in Spain, this acceptance was reflected in events such as Prime Day and Prime Offers Party, where the Fire TV Stick was one of the best-selling products this year. The most intelligent and powerful Fire TV Stick to date has also recently arrived: a new product Fire TV Stick 4K and Fire TV Stick 4K Max.

“Our mission at Fire TV is to reinvent what customers can expect from a smart TV experience. “We are proud of the good reception Fire TV devices have had among customers in Spain, making their TVs smarter and more useful,” states Emma Gilmartin, director of Fire TV Europe. ““Alexa is a key part of Fire TV that customers love, allowing them to easily find, play and control content, as well as manage their Digital Home devices.”

Integration with Alexa

Fire TV users can seek inspiration by asking a recommendation for Alexa or a question about a certain genre. The most requested suggestions via Fire TV devices in Spain are documentaries, followed by action, comedy and horror content. The little ones in the house also find allies in their entertainment in Alexa and Fire TV devices, and they are Peppa Pig, Paw Patrol, Bluey and Pocoyo, the most requested cartoons in Spain via Alexa.

These devices also allow watching live TV and many Spanish customers search for TV channels on platforms such as Movistar+, Atresplayer or RTVE. Even if it’s not all about movies and series: Fire TV is also widely used for listening to music and playing favorite playlists. Through various compatible streaming music platforms, Spanish Fire TV users played an average of 1 million hours of music per month in the first half of this year.

Digital home from TV

The Fire TV family of devices is not only able to transform any TV (even the oldest ones) on a smart TV, but also allows you to control your digital home using your voice. Turning the TV on or off, managing the lights, choosing an HDMI port, or turning the fan on and off are some of the most common requests to Alexa through Fire TV. Users find the Alexa integration a great value because they can not only control their streaming content, but also request everything they usually ask Amazon’s voice service to make their daily lives easier, such as “Alexa, turn off the light.” kitchen in 5 minutes.”

The new generations of Fire TV Stick 4K and Fire TV Stick 4K Max have recently arrived in Spain, improving the experience by being able to enjoy more power, better performance and features. such as Wi-Fi 6 compatibility. Additionally, the Fire TV Stick 4K Max comes with a new ambient background feature that lets you play up to 2,000 artworks from various museums on screen, as well as display shortcuts for reminders, calendar, weather and more.