The release date of the Samsung Galaxy S24 models is very soon and there are signs that the highly anticipated phones will be introduced on January 17. Like every year, this series is expected to include the best possible features and create excitement for both the South Korean technology giant and its users. However, it seems that Samsung is much more optimistic about the Galaxy S24 family than we first thought.

Samsung believes that the Galaxy S24 series will be a huge success with a 10% increase.

Samsung is the world’s leading smartphone maker in terms of sales volume, but the company has been facing serious challenges for almost a decade. Despite its best efforts, it could not match Apple’s profitability. The main reason for this is that a significant portion of Samsung’s sales come from budget and mid-range models, while sales of more profitable flagships remain below expectations.

There are many reasons for this, one of which is fierce competition. As you probably know, Android phones are built from a pool of similar components, resulting in devices with many similarities. For example, if you compare several flagship models released in the same year, you can find similarities in processor, RAM capacity and camera sensors.

Additionally, some of these devices cost much less than others, causing many potential Samsung customers to turn to competitors like Xiaomi, OnePlus, and Honor that offer similar experience at more affordable prices. Smartphone manufacturers are aware of this situation and are trying to offer as many unique features as possible.

In past models, we’ve seen cameras with 100x magnification, overclocked processors in collaboration with manufacturers like Qualcomm, and custom interfaces that extend Android functionality. Samsung is no exception in this regard. The company has a lot of plans for the Galaxy S24 series, and they all come with high expectations.

According to reports, Samsung expects the Galaxy S24 family to sell around 35 million units in 2024; This is approximately 10% more than the previous generation S23. The company’s logic behind this expectation is quite interesting. The South Korean manufacturer hopes to attract users’ attention by integrating Bard and ChatGPT into the phone.

Samsung may lose first place to Apple

We have seen a similar integration before on Google Pixel 8, where users can make Google Assistant more powerful and personal. The system may also make some changes to extend the phone’s battery life. These and similar features may be a plus for the phone you use, but it is not known whether they are enough on their own to motivate users to purchase.

To highlight the importance of flagship sales, let’s compare Samsung with its biggest rival, Apple. For example, while Apple’s production and sales expectation for 2024 is 250 million units, the South Korean manufacturer targets a figure around 253 million. But almost all of Apple’s sales are related to the latest iPhone 15 family, which means significantly higher profits. You may also notice that the difference between the two manufacturers is minimal, indicating that Samsung may lose its spot at the top if the current trend continues.

It remains unclear whether artificial intelligence is the key to getting the company out of a difficult situation, but one thing is clear: If Samsung doesn’t act, it won’t remain the world’s largest smartphone maker for much longer.