XiaomiThe Chinese technology giant announced today that it has reached the first place in the Spanish smartphone market, leaving behind its main competitors such as Samsung, Apple and Huawei. This is a historic result for Xiaomi, which started its adventure in Spain only six years ago, in November 2017.

Xiaomi is Spain’s leading smartphone brand

According to data from analysis company Canalys, Xiaomi sold more than 2.3 million smartphones in Spain In the second trimester of 2023, once again 34.9% market quota. This means that one in three smartphones sold in Spain is Xiaomi. Samsung ranks second with 25.7 percent market share, followed by Apple with 18.8 percent and Huawei with 6.4 percent.

Xiaomi has attributed its success to its strategy of offering high-quality products at accessible prices, not only in the smartphone segment but also in home appliances, wearables, smart home devices and internet services. Xiaomi has also invested heavily in its distribution network, acquiring more than 100 physical stores in the country and cooperating with major telephone operators and e-commerce platforms.

Xiaomi’s best-selling products in Spain include the Redmi Note 12 series, which offers high performance, quality cameras and large battery autonomy, and the Xiaomi 13 series, which stands out with its elegant design and AMOLED screen. Rapida.

Xiaomi has announced that it wants to maintain its leadership in the Spanish market even in 2024 and will not focus on the fascia alta segment, where it hopes to compete with more consolidated markets. Xiaomi also expressed gratitude to its fans who contributed to its growth and popularity. According to Xiaomi, its fan community app has surpassed one million registered users in Spain, making it the largest Xiaomi community in Western Europe.