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Getir acquires the American supermarket platform FreshDirect

  • November 8, 2023
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One of Turkey’s leading fast delivery platforms To take There was a remarkable development on this subject. The company, which has been operating in the US since 2021,

One of Turkey’s leading fast delivery platforms To take There was a remarkable development on this subject. The company, which has been operating in the US since 2021, is the country’s most popular online grocery company. will acquire FreshDirect announced.

According to the information obtained, Getir collaborates with Ahold Delhaize USA, the parent company of FreshDirect. reached an agreement. Under this agreement, Getir will be the sole legal owner of FreshDirect. How much will be paid for the acquisition, which is expected to close in November? unknown for now.

FreshDirect is a huge brand with a turnover of $650 million

FreshDirect is a major food retail company in the US. In addition to New York, the company also serves the states of New Jersey and Connecticut. $650 million It generates a turnover of approx. The acquisition of this company by Getir caused a serious loss of turnover. will lead to an increase.

The acquisition of FreshDirect by Getir is also a positive situation for FreshDirect. In this context; FreshDirect, after the purchase is completed protect your own brand to be continued. In other words: nothing changes for the end consumer. In addition, Getir’s technologies and operation experiencewill enable FreshDirect to provide a better service.

Source: Web Tekno

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