Samsung introduces Samsung Gauss: a generative AI model designed to compete with ChatGPT and Dall-E and find use for the AI ​​accelerators in newly announced smartphone chips.

Samsung Research introduces Samsung Gauss. That’s one Great language model (LLM) like GPT-4, which supports ChatGPT. Like ChatGPT, Gauss is a chatbot that can help you with your work, document analysis, translations and more. Feel free to consider it a direct competitor to OpenAI’s chatbot.

Images and code

Gauss is not only a chatbot, but also a programmer and artist. Gauss Code can be compared to GitHub Copilot, for example, and is intended to help developers write code quickly. Gauss Image is a generative AI tool for creating and editing images. Consider an alternative to Dall-E or Stable Diffusion.

Samsung Gauss is not yet generally available, but is already used internally at Samsung itself. The rest of the world should also be able to get started with this in the near future. This will probably no longer be the case after the launch of the new Samsung Galaxy S24 next year.

AI on the phone

Samsung isn’t introducing Gauss lightly. Of course there is the AI ​​hype aspect. Today everyone and their cat wants to have their own LLM-based chatbot. However, Samsung wants to run Gauss at least partially locally on smartphones. This is possible with the future generation of phones as both Qualcomm and MediaTek had a built-in AI accelerator when they launched their latest chips.

Gauss makes it theoretically possible to use generative AI without sensitive data entering a Korean data center. This is an interesting advantage that could potentially set Samsung apart from others. A lot will depend on the quality of the AI ​​tool. Samsung has previously tried to capitalize on the hype with its own product through Bixby, and we have yet to meet a first customer who was happy with it.