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Hybrid working, working from home, in the office every day: what does the future look like? HP Benelux boss Koen Van Bened presents his vision for the future
Hybrid working, working from home, in the office every day: what does the future look like? HP Benelux boss Koen Van Bened presents his vision for the future of work.
We meet at Living Tomorrow, where HP is an important partner in the new project. During a tour we see all sorts of technological highlights that could potentially become reality in 2030. On the sidelines of this walk through the future, we spend time with Koen Van Beneden, Managing Director of HP Benelux, to explore how the workplace will change by 2030.
He takes us through five elements that he believes will be very important for companies to be successful in the coming years.
Europe today has a different population structure than the rest of the world in terms of the working population. While more people worldwide work in their 20s and 30s than in their 50s and 60s, in Europe it is the other way around.
Baby boomers are gradually retiring, but generation growth is there, but Generation X remains dominant in the workplace.
“This is an important difference because Generation X did not grow up with computers and other digital technologies. Gen Y typically does this, while Gen Z, as digital natives, enter the workplace in a different way. This will have an impact until 2030, when Generation Z is fully present.”
He emphasizes the good synergy between physically And Digital natives. Inclusion becomes crucial to keep an organization on the right track.
A European survey by Gallup shows that today barely 13 percent of employees are committed to their work. 72 percent stay with the company but are moderately motivated quiet cessation called.
“As a company, you need to achieve a competitive advantage through your corporate culture. You have to ensure that employees can develop. The Employee experience (EX) was only important to half of employers before Covid. Today, 92 percent of companies are actively working on it,” says Van Beneden emphatically. “Many organizations need to make a cultural shift to meet this challenge.”
Do we still need to talk about attendance? AI is already all around us and is more important now than ever since ChatGPT became publicly available. “Be careful, artificial intelligence cannot replace humans today because too many mistakes are still made, but we are only at the beginning of the revolution.”
Van Beneden also points out the numerous AI applications that are already available and will be expanded in the future. “We all know ChatGPT, but with Microsoft 365 Copilot we will soon be able to harness the power of AI across a range of applications to make our work easier. Our own tools like HP Wolf Security on our laptops and HP ProActive Insights, which can predict errors in advance, are also getting smarter and better every day.”
He is convinced that jobs will change due to the rapid rise of AI. It is now up to every organization to utilize this technology. It starts with playing around to see what’s possible. Anyone who doesn’t jump on the bandwagon will have a difficult time.
Since Corona and the increasing spread of home offices, the boundary between work and private life has become even narrower. However, it remains important to maintain the right balance. Van Beneden sees that the Gen Z generation is already a leader here.
“I already feel like this generation is holding a mirror up to them in organizations. It is no longer necessary to work from nine to five in every situation. Let your employees decide how they want to spend their day. Everyone needs different circumstances to thrive.”
In his presentation he shows a number of worrying figures from a report by Securex. For example, today 25 percent of Belgian workers suffer from physical problems due to excessive stress. 10 percent of all employees suffer from burnout or are in a high-risk zone.
On average, a knowledge worker in Belgium is interrupted every twelve minutes. That’s a problem because switching between activities causes us to be 40 percent less productive. “So listen to the new generation that is beginning,” says Van Beneden.
Many organizations have been struggling to return to the office since Covid. Do you need to commit to a certain number of days a week? Back in the office every day? Complete office ban? “The reason we come to the office has changed,” says Van Beneden. “What’s in it for me? An employee wants to see this question answered today.”
Today he sees three key areas for shaping the future of the workplace. On the one hand, there is the office, which is not just for work but for building a real community. “It has to be a very nice place to work, otherwise you won’t motivate employees to come back occasionally or regularly.”
Working on the go on the train, in a coworking space or in a café requires good hardware that allows you to do everything you want without having to constantly have a power outlet nearby. At home, ideally you should reserve a separate room for your home office or create space in a common room without it seeming intrusive.
You can be productive anywhere, you don’t have to come to the office. Co-creation, connections, huddles, natural virtual meetings, environment, relaxation areas – all of these elements play a role in deciding whether and how much you want to be in the office.
This is an editorial contribution in collaboration with HP. You can find more information about their solutions here.
Source: IT Daily
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