Googling currently various with antitrust cases trying to cope. One of the cases in which the company is in the dock is the lawsuit over its dominance of the search engine market. One of the interesting pieces of information that emerged during the lawsuit was that Google was trying to keep its own search engine as the default option on Apple, Android, and other devices. $26.3 billion It has paid off.

The default search engine is not just any search engine

It’s not easy for us to imagine amounts like $26.3 billion, so let’s compare it to something else. In the first half of 2023, Koç Holding’s total revenue on a consolidated basis was $24.9 billion. In other words, the huge Koç Holding’s six-month revenues are $1.4 billion below the amount paid in one item. Or on the Bosphorus You can buy all townhouses in Arnavutköy.

One of the main advantages of default settings in the search engine is: Location information And data about what you search for on the internet provides access. In this way, the owner of the standard search engine makes his advertising module much more targeted and efficient.

Googling Therefore, the country is willing to pay huge amounts of money to producers. With the agreements made, the technology giant is defined as the default browser in the installation phase. In the meantime, no other alternative is offered. We shouldn’t forget that it was the search engine industry that made Google the giant it is today.

The fame of Google and the search for alternatives

Google has been around for a long time user data collects and further develops its systems. As they improve their systems, they become more efficient. Does this make Google the bad guy? If not, why shouldn’t Google be the default search engine?

Now also note that Google is not the default search engine dibidibob Let’s imagine there is a search engine called . many of us “Which friend is Dibidibob?” and changes his browser. The question is: would we know if there was a better search engine than Google?

We can use browsers as an example here. Google has previously objected to Internet Explorer being the default browser on Windows devices. At the time, Internet Explorer was the butt of jokes like the “Chrome downloader”. Of course in Chrome, IE while you can advertise It is not easy for other browsers to advertise on Google’s search engine.

Through the power of default settings!

There’s one thing tech companies know: People only change default settings when absolutely necessary. Tech giants not only know this situation, they also rely on it. Even our tendency not to change the default settings”The power of standardsAccording to this view, people’s choices can be influenced by default settings. Most people don’t bother to change these default settings. Most devices and applications are primarily accused of protecting technology companies, not consumers.

Google is actually aware of this power and when users switch to different browsers, searches are done through Google by 27% decreases. Even though we now call searching for something on the Internet ‘Google’. The default options are that important. In addition to The Washington Post Apparently people can’t change their default search engine in two minutes, as long as they can find where to change it.

Because all companies work for themselves

The purpose of every organization in the world is primarily to is to survive. Whether it’s a government, a nonprofit charity, a multi-billion dollar tech giant, or a local grocery store, the basic goal is the same. That’s why mainly companies they work for themselves. They don’t necessarily work in the interests of consumers, at least not for companies.

Although it is entirely up to the user whether to use Google as a search engine or choose another alternative, it is obvious that some psychological thresholds are applied here. Not knowing whether we have a better alternative, not being able to benefit from the competition as a consumer monopolies remains the main problem.