This opinion was expressed by Peter Pomerantsev, a British journalist, writer and long-term researcher of propaganda problems, in an interview with Ukrinform.

“Technology is constantly evolving and advocacy evolves with technology. It was always like this. Whatever Chat GPT or Deep Fake is next… So in this sense, propaganda is always reinventing itself. But the more I look at it (and also the more I look at the historical aspects of my new book), the more I see that something remains the same,” the expert said.

He explained that he meant the competition “who understands people and their motivations better” and “who will win in these competitions, propagandists or those who want to convey democratic values.”

“It is to provoke people’s anger, hatred, to make this hatred the norm and to create the environment in which various crimes can be committed. So nothing changes. This remains unchanged from century to century. And from technique to technique. It boils down to something very old and human. And about good and evil, ” concluded the expert.

As reported, Russian propaganda researcher Peter Pomerantsev sees it as a paradox that many technologies, including social research technologies, were developed precisely in the West, but they were developed primarily around elections or advertising and were not used in information warfare. It is a fact that “Russia, China, Iran and the terrorists have already accepted”.