Number of customers Social media AndIt equals more than 58% of the world’s total population.. There are currently 4.62 billion network users worldwide, according to the latest report from We Are Social and Hootsuite, published in Digital 2022.

This demonstrates how important it can be for creators, media and companies to be prominent in this digital world.

In terms of content, short videos (maximum one minute) have become a trend. And it has grown hands-on with the advancement of platforms like TikTok Or Instagram, Among others. Here is a brief overview of some of the things to keep in mind when making videos on social media.

Type of content produced

The first question before shooting a video should be why you should do it and then how to choose to say it. The goal may be to communicate products or services to a specific audience, other users will try to help others with ideas, tips, etc.

It is important to know which audience we want to influence. This is one of the suggestions shared in this post by Ariel Fiminella, a graduate of the UBA (University of Buenos Aires) graduate image and sound design career, author of a book guide to selling more videos.

To think about the type of content that is generated, it is convenient to analyze other content creators, the type of material they share, the aesthetics of their material, and so on.

Platforms

The second point is to think about which sites will generate content, plan the story mode that will be implemented, as well as the frequency that will be in each of them. For this it is important to know the profiles and audiences of different platforms. The key here is to educate yourself and search for content on these topics.

Facebook It remains the most widely used social platform in the world, with 2.74 billion users, followed by YouTube, which has 2.291 million. Follow Instagram and TikTok. The latter has surpassed a billion followers and is one of the spaces that became most relevant during the pandemic.

By clearing these numbers, it is clear that these are the platforms on which we must seek a certain presence. The second point is to check at what hours it is convenient to publish. To do this, you need to review the tools of the creators that integrate the different networks. All of the above has a section with metrics that can be accessed from the configuration menu.

Digital tools and devices

To produce quality content today you do not need to have the best professional camera on the market and have a recording studio. Many times with a good phone, lighting ring, microphone and tripod it is enough to create content that is good enough to stand out in the networks..

Another important issue is the knowledge of certain digital tools that can be useful when generating material. Are numerous Video editing apps Which offers options for cutting text, recording sound, changing the background, and adding text. There are also apps for creating customized covers for videos.

In turn, it should be noted that social networks also combine their own tools to create clips with all sorts of effects. It’s a case youtube shortsFor example, Instagram or TikTok. They are easy to use options and it is enough to slide or click on the screen to shoot interesting videos.

“Doing good editing to merge different clips, putting in sounds, music and subtitles is a great way when it comes to captivating the audience.; According to Kwai, the platform for creating short videos, which has more than 300 million users worldwide and hit Latin America a year ago.

Keep an eye on trends

It is important to be attentive to the trends that are emerging in social networks. They are not always the same on all platforms. TikTok usually has many challenges or challenges.

Humor, choreography, and soundtrack predominate, though educational content is also shared on topics in trends or news, in all segments such as economics, technology, or science.

These videos, which are intended to give advice and share knowledge, are also very popular on Instagram, where content has exploded in a relay format.

Establish routines

If you want to generate an audience, then it is important to constantly generate content. Fans expect to receive the material daily, or at least three times a week, depending on the platform.. To accomplish this frequency, it is important for creators to establish an agenda and routine to follow.. Sometimes it can help to produce several contents in one day which will then be distributed throughout the week.

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