In the first issue of Conversations, an annual corporate conference, Meta announced two major developments regarding the WhatsApp Business app: the rollout of the service to companies of all sizes via its cloud-based API, and the launch of a paid Premium version.

“The best work experiences reach people where they are. Over a billion users connect to a business account through our messaging services every week. These users reach out to ask for help, find products and services, or buy anything from high-value items to everyday items. And today I am pleased to announce that we are opening Whatsapp to businesses of all sizes around the world with the Whatsapp Cloud API,” said Mark Zuckerberg, CEO of Meta, during his Speeches.

“We are opening the WhatsApp Cloud API for developers of all businesses. It will apply not only to small companies, but even to the largest companies. Everything that works in the Meta cloud,” said Matt Idema, Meta’s vice president of commercial messaging, in a conversation with the specialist press El Comercio has access to.

As the same company responsible for hosting in the cloud, it will only take a few minutes for developers to develop WhatsApp to customize the user interaction experience and improve responsiveness for customers. Whatsapp Cloud API is available from today.

What will be allowed with this opening? In addition to eliminating server costs, it will give you instant access to new features. “Whatsapp Business can become an essential tool for your business if you are growing primarily. How? Since you cannot continue to serve your customers by phone only, you will use this to respond to your customers. But if you need to add a piece of software to take a leap in your ability to answer your customers’ questions, it’s time to integrate the API with the tools you want to use,” said vice president of enterprise messaging at Meta..

The other big innovation is the Premium version for WhatsApp Business, which will be available in the coming months. “Among its innovations will be the ability to create a personalized URL with the name of the company and link up to 10 devices to a single WhatsApp Business account,” Idema said..