The purchase of Activision Blizzard by Microsoft has not left anyone indifferent and seems to have encouraged EA to find a buyer. Nothing seems to be closed yet, but a source says American society already has started negotiations with several potential buyersand among the names we’ve seen are giants Disney, Amazon, Apple and also Comcast-NBCUniversal.

As we have said, there is still nothing definitive. EA reportedly managed to move forward with Comcast-NBCUniversal, but in the end the matter did not happen due to price discrepancies and structure, because in theory CEO Comcast considered the merger and wanted majority controlso right now all options are open and EA could end up in the hands of any of the first three companies we’ve named, Apple, Amazon or Disney.

Perhaps most interesting about this information is not so much the fact that EA is looking for a buyer, but the perseverance it shows in this regard. This insistence would be motivated, as I indicated at the beginning of the article, by the purchase of Activision Blizzard by Microsoft. Maybe EA sees the need for someone to buy it in order to improve its position and competitiveness upon completion of such acquisition by Microsoft.

Who could be more interested in buying EA?

Of the three names we have on the table right now, I think Apple, especially because of what it might mean to have a giant like EA in its ranks. expand your service unitand specifically apple-arcadealthough I think Amazon could benefit a lot from that, too.

If you’re wondering why Microsoft or Sony didn’t jump on the bandwagon and buy EA, the answer is pretty simple. The Redmond giant already has an open queue with Activision Blizzard, and the purchase of EA could put it directly in the search engine of the main regulators of free competition. Personally, I do not believe that this operation could succeed in the current situation.

As for Sony, the Japanese company has fewer resources than Microsoft and its value in terms of market capitalization is lower than that of EA, it is therefore clear that he could not afford a purchase transaction without resorting to the complex pooling of funds. Personally, I think Apple or Amazon will most likely end up with the company if they remain interested in looking for buyers, although keep in mind that right now all the doors (except Comcast-NBCUniversal) would be open.