This was reported by The Verge, according to a report from Ukrinform.

This decision was made by the company in response to new EU regulations on privacy that do not allow targeted advertising to consumers.

The user can now choose to use Instagram and Facebook for free but with ads or to subscribe to the ad-free version. The ad opt-out fee is 9.99 euros per month when subscribing via the web interface or 12.99 euros per month via the Google or Apple app store payment systems.

This subscription fee currently applies to all linked accounts. However, from March 1, 2024, the above amounts will only be charged for a single account on a platform and for each additional account you will have to pay €6 or €8, depending on the payment method. Subscription is available to users aged 18 and over.

For those who want to continue using Facebook and Instagram for free, the company will offer to learn “about products and brands from personalized ads” that will use it to display “your information.”

As Ukrinform reported, in July the EU Court ruled that companies should consider offering alternative services to customers who do not want their data collected and sold to advertisers “if necessary for a reasonable fee.”