Meta promotes its ad-free plans for social media Facebook and Instagram in the European Union. Far from changing minds, these plans respond primarily to legislation from a community entity that has recently been pushing regulations and guidelines aimed at improving user privacy and freedom of choice. However, it appears that such plans will become more expensive as of March 1, 2024 as a result of such legislation.

The parent company created by Mark Zuckerberg of Facebook and Instagram is warning that users will have to pay an additional fee if they want to keep their profiles on the two social networks ad-free. As reported in The Verge, The current price of the ad-free plan is 9.99 euros if the procedure is done via the web and 12.99 euros via the Apple App Store and Google Play Store and covers all accounts that users have on Facebook and/or Instagram..

Source: The Verge.

However, from March 1, 2024, prices in the European Union will increase significantly as the ad-free plan will cost €9.99 or €12.99 depending on where you pay from, but the point is For each additional account, users will have to pay 6 euros more through the website or an additional 8 euros if the payment is made through the App Store or Play Store, which is a significant increase especially for those people who manage multiple accounts and do not want to have advertising. Additionally, the plan will only be available to users over the age of 18.

Soccer goal justifies the change by saying “laws change in your region” in its explanations to users living in the European Union. Obviously, no one is required to pay and Facebook and Instagram can still be used for free, but in exchange you will have to see advertising. The company justified this as an opportunity to discover products and brands through personalized ads, which will of course be displayed based on the data provided by the user.