That Apple is a marketing genius cannot be disputed. The apple company not only knows how to sell its products, but also He is able to make a disadvantage look like an advantage over the competition.. In this sense, the intervention of Bob Borcher, vice president of global marketing of the apple company, who was able to “fight” wonderfully with a complicated question, stands out in a recent interview.

The question is directly related to Apple’s rather controversial decision to keep the basic configuration of the new 14-inch MacBook Pro only 8 GB of memory which is additionally of a unified type, meaning that it is shared by the CPU and GPU. In order to have as much context as possible, I remind you that the 14-inch MacBook Pro has 8 GB of memory, 512 GB of SSD in the basic configuration and the price 2,029 euros.

For 2,029 euros, we buy a device with only 8 GB of unified memory. For this money we can find Windows laptops with configurations much more powerful and with up to 32 GB of RAM. It’s true that the ecosystem is changing, but the difference in raw power can be staggering.

When Borcher was asked why they decided to keep this configuration with only 8 GB of memory, his answer was genius for marketing purposes, but on a technical level it was a mistake. According to the Apple manager, the user does not need to worry about this because the MacBook Pro uses memory more efficiently and thanks to this A computer with 8 GB of RAM is comparable to a traditional laptop with 16 GB.

It goes without saying that this is a lie. A computer with 8 GB of memory will never compare to one with 16 GB of memory no matter how much optimization or compression techniques support it. It’s true that Apple has technologies like dynamic caching that strictly adjusts memory consumption by allocating to each application only the amount it really needs, but that doesn’t change the fact that it makes a huge difference in the end, since we’re talking about double memory.

You already know how important RAM size is and how it can limit the performance of many applications, or even so that these do not work directly unless we have a certain minimum quantity. No matter how you look at it, 8 GB today in a laptop is a very decent amount, and if we are talking about a model that comes with the password “Pro” and costs more than 2,000 euros, I think the story speaks for itself .