StarbucksIt is almost a surprise to some that it is so popular in Turkey. to the national question has transformed. People express their anger against those who pay high prices for a cup of coffee at Starbucks every chance they get.

Even Turkish coffee-There are even people who make comparisons to Starbucks coffee. But despite all these reactions, the queues at Starbucks branches never end. I really want to make a cup of Starbucks coffee so special and delicious. popular What does it do?

You’ve probably seen this post on X (formerly known as Twitter):

This post was shared by so many users as if it were their own that some users severely criticized those who shared it. ridicule He shared more and more and the situation entered a strange cycle.

Let’s look at some things not included in this post:

In fact, the ranking in that post is fair under Turkey We see the part. However, there are many more people from Turkey Starbucks branch There are countries that are.

Wherever we go, the green logo is both loved and hated:

As a result, Starbucks is a product that we can see in someone’s hand not only in Turkey but also in many parts of the world. a gigantic international brand.

Some of us have many food and drink It stands out in a different way than its brand, and even much more than its brand. quality coffee It is much more preferred than other coffee shops that sell it.

What did Starbucks do that other coffee shops couldn’t?

Speaking for myself as an individual experience, I don’t know much about good coffee; even most of the time caffeine-free, so I drink very decaffeinated coffee. But when I go out, if I have time to read a book, spend time on my computer indefinitely, and Starbucks If available, my first choice would be Starbucks.

Because whichever branch I go to; I know that the drink I order will have the same taste and will vary slightly from branch to branch. instead of cow’s milk almond milk When I asked, they said, “We don’t have it.” I am not at risk of being told that whether I sit for 15 minutes or 8 hours, “So, aren’t you going to order another one?” There won’t be any waiters staring at you with eyes that say:

It gives us the feeling that we find what we are used to in the place where we are used to.

Apparently it makes a lot of people feel the same way I do. When we go to a Starbucks branch How bright the light will be, what tone the music will be A very familiar feeling greets us.

Moreover, wherever we go in Turkey or even in the world, with the same experience If we know what we will encounter and feel the safety and comfort of it, it may be worth it; Is it really so?

Like many successful brands, Starbucks doesn’t just sell a product; makes his customers feel special.

Any brand that wants to acquire loyal customers, unique and enjoyable experiences have to design. We can learn something from Starbucks in this area.

For example, if you go to a Starbucks; barista, He asks your name when taking your order and calls you by name when your drink is ready. This application, which we are very used to today, which has been copied by many different cafes and which does not seem much different, was a popular practice in the industry when it first came out. revolutionary It was an innovation. Starbucks very early discovered the way to establish sincere communication with its customers.

So is Starbucks really the cute coffee shop in our neighborhood that knows our name and has comfortable chairs?

This experience that Starbucks provides, making its customers feel safe and comfortable, is actually as good as it seems. innocent Maybe not. I mentioned it at the beginning love-hate This relationship is not unique to Turkey; there are people around the world who love it, but also people who don’t, and some of them have legitimate reasons.

To understand the reasons why we don’t like Starbucks, we need to look at how they try to convince us to love the brand, and how this warm and genuine experience backgrounds Let’s see what happens.

Starbucks is not Italian. Short, tall, okay; So why Grande? Venti?

Starbucks one American company. When we ask coffee connoisseurs, we are told that they absolutely do not produce very high quality coffee. However, these poor quality coffees and their different sizes are of poor quality Italian and they make extremely cool names.

This way, customers can get it at an easily affordable price refined And they give you the experience of doing something luxurious. because this Latin/Italian Even uttering original words in your daily life gives you a vague sense of joy and superiority.

Prices are chosen at a level that is high enough to make the product feel valuable, but not so high that it becomes unaffordable.

Let’s be honest, Starbucks prices For people living in big cities, it has never been higher. In many coffee shops a much cheaper alternative It is not possible to find it. But hey, they aren’t cheap either.

Prices are related to the product we purchased. our psychology It has a big impact on. Starbucks, its prices not based on the value of the product or the costs It determines exactly that. In other words, it’s not so cheap that you feel like you’re buying a very ordinary product, nor so expensive that you don’t want to buy it.

By letting you decide the ingredients yourself, it convinces you to pay extra costs to buy the product prepared “just for us”.

As we said in the beginning; in many places herbal milkdecaffeinated coffee, extra hazelnut syrup If we don’t have these types of options, this may not be a very enjoyable experience. Moreover, some of these are not a luxury; There are many people who are sensitive to animal milk and are easily affected by caffeine.

More a personal experience It always feels more special. on the street boutique coffee shops I’m sorry, we can’t find all of these, even in many other coffee shops. That is why we readily accept the additional costs for all these extras. But haven’t we already paid enough for a cup of coffee?

I don’t think Starbucks sells very good coffee.

Those who know good coffee say that Starbucks coffee is not that good. truth about this coffee gourmets We await your comments below.

But in a Starbucks branch, wherever it is, A very incompetent barista If you haven’t come across it yet, rest assured that the same formula is applied everywhere. Not drinking very high quality coffee therefore remains in the background.

The same experience all over the world: is it really as innocent as it seems?

It’s the same everywhere, because it’s not really the sweet coffee shop on the corner. From a world-gigantic American company we talk about. But Starbucks does this Our neighborhood’s friendly and comfortable coffee shop It can be easily hidden by giving the appearance like:

Clearly this is not the case in reality, giant global company It is necessary to know what is behind it.

They pay very little salary to their employees.

Even in Turkey alone, Starbucks employees have done this repeatedly that they were going on strike We were witnesses. Sometimes what the working conditions are like difficult and uncertain We come across Twitter threads from some employees claiming this to be the case. Unfortunately, this is the case in most parts of the world.

Starbucks employs employees who work very hard and long shifts. “barista” By appointing them as, he not only gives them an authority and title, but also gives them the opportunity to work in a major American company. waiters or employees It takes away from the image of being.

Are Starbucks Cards in our or the company’s best interest?

from Starbucks get subscription cards We download the app or, add money here and buy coffee with our balance. This way we can occasionally receive coffee as a gift with purchase. How sweet and thoughtful an application.

Let’s watch from a distance, like you all over the world millions of customers When he does the same, he is selling the company a product he has not yet sold. billions of lira interest-free loans We provide. Being able to tackle this so easily and present it in such a nice way, instead of dealing with big banks and huge interest rates, is a really successful strategy.

Do we really go to Starbucks of our own free will and decision?

A consumer researcher Louis CheskinConsumer preferences tend to be unconscious and impulsive He says they did it this way. In other words: not by thinking logically, but by unconsciously responding to images and designs.

Therefore, many companies do not treat you as individuals to whom they need to provide services. manipulable consumers and develops strategies accordingly.

Being manipulated means having the choice about what you want to do taken away from you. Most of the methods mentioned above are available in the literature. Starbucks manipulation techniques It is stated as.

We are manipulated and deceived, but ultimately this may be in our best interests.

All methods Starbucks uses manipulation I don’t know if that’s correct. Because some of these may actually be things that give us a slightly better experience than any cafe.

consumers 100% rational decisions They may not be able to give, but sometimes they do Instead of fighting the system 24/7 We can choose to accept and become comfortable with some of the habits imposed on us, and Starbucks has clearly been extremely successful in letting us make this choice.