I am the main person in charge of social media and making preparations for online shopping. Meta to Amazon Putting more effort into getting a direct app acquisition on Social Media, much more Facebook to instagram. Amazon’s official statement is that online shopping, for its part, will change radically in the future and move through the social network. Details are here.

Amazon and Meta for innovation in digital shopping

Meta, the home of Facebook and Instagram, is an underdeveloped home. It was announced for the first time recently Collaboration with Amazonis a huge e-commerce site. This partnership aims to integrate shopping functions directly into the Facebook and Instagram apps. Aim? Make the experience smoother and more engaging for users.

Search for significant innovation Link your Facebook and Instagram account to Amazon’s account. The good thing is that you can shop directly from the social app using the payment and shipping information already saved in your Amazon account. You can buy visualization products on Facebook or Instagram, sell on Amazon or independent sellers, senza mai laciare la tua app social preferences.

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Callie JerniganAn Amazon spokesperson expressed his excitement for this innovation and underlined the ease with which users can purchase Amazon products without having to leave the social application. Una volta lanciata, so much fun I request a standalone sample configuration To connect your account to Meta and Amazon. You can then shop quickly and take advantage of expediting information and checkout available on Amazon.

Advantages of online shopping on Facebook and Instagram

Ma non è tutto. The Questa partnership offers a significant advantage for Amazon Meta. Data can be obtained from Amazon for accurate targeting and personalized deliveryIncluding the ability to differentiate messages for Prime members. On the other hand, Amazon expands trading opportunities on popular social platformsbenefits from a large network of potential customers.

Maurice RahmeyDisruptive Digital’s co-CEO emphasizes that anything is possible Generate significant advertising signals and conversions per meta and more transactions per Amazon. Additionally, this collaboration could also offer a solution to issues related to Apple’s app transparency policy, which Meta has opposed in the past.

According to Amazon, the presentation of this offer trying to integrate more into the world of social mediaAfter exploring the creation of social apps similar to Instagram and TikTok without much success. Per Meta, invece is an opportunity to expand its e-commerce offering, increase user engagement and introduce new shopping methods.

through | CNBC – Meta lets Amazon customers buy products on Facebook and Instagram without leaving the apps