The 11th of 11th – twelve years ago it was the 11th of 11th of 11th – is not just a capicúa day where something is launched because it looks good and effective in the eyes of the promotion, but it is also a full-blown holiday in China. This was fulfilled in the 30th year of 2023: Singles’ Day or Singles’ Day, It was born out of a college event that started as a party invented among friends in 1993 for young, single men.

After being held several times, the festival became official and began to include single women. And like any self-respecting viral event, local companies soon figured out how to make economic profit from it. A rapidly increasing profitability as cyber commerce gains popularity and momentum. Singles’ Day in China has the capacity to carry much more money in purchases than Black Friday. And that’s saying something. And some, like Xiaomi, had a real hit ahead of Black Friday this year.

Xiaomi is the queen of Singles Day 11 – 11

Revenue of 22.4 billion yuan, approximately 2.84 billion eurosYes, that’s the massive amount Xiaomi collected on November 11. It’s pure record-breaking madness, representing the company’s best result at this event in the last decade. This figure includes: The total of product sales in the entire Xiaomi ecosystem, such as home, healthcare, consumer electronics and other products including mobile phones.

Additionally, the number of units sold by the recently released flagship Xiaomi 14 is also a record. at least 1.44 million units Among the Xiaomi 14 normal, Xiaomi 14 Pro and Xiaomi 14 Pro Titanium edition models. It’s a gorgeous figure that we wonder if it will thrive on Black Friday, taking advantage of it being a more international event than Singles’ Day.

The best Singles’ Day of the last 10 years for Xiaomi

Xiaomi also eThe only Chinese mobile manufacturer to record positive growth every month in the Chinese smartphone market. Its monthly growth was 8.9%, much higher than Apple’s growth of 0.8%.

In terms of market share, Huawei ranked second and Honor ranked third. However, there was a decrease in the market shares of both companies compared to the previous month. Huawei’s market share decreased from 14% to 13%, and Honor’s market share decreased from 13.2% to 12.8%.

via | HelloXiaomi

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