Artificial intelligence is certainly not new, but the speed it has made in the last year is astounding, thanks to systems thanks to their generative models of text, images and video. In a panorama that is already changing and seems about to come full circle, Platforms like YouTube are trying to watch their backs.

Google’s video platform not only applies AI to actions like summarizing comments on a video, but also Show alerts to the viewer watching an AI-generated video. In our opinion, this would be something like the origin label of a product we buy in the supermarket.

Two types of notifications to the viewer that will be mandatory for Youtubers

YouTube recently presented a document they call their own. “Responsible AI innovation approach”, refers to a set of rules by which they want to be governed from now on in order not to abuse these systems and to be transparent to the user. There are no surprises about releasing AI-generated videos because they will not create any obstacles to doing so and have not done so in the past.

This doesn’t mean raising the “all is well” flag. The platform shows this In the coming months, it will be mandatory for content creators to flag AI-generated videos. Just as they now have the option to flag videos when they contain adult or sponsored content, it appears there will be another option within the video upload settings.

Example of how the user will see the video description box label

The user will see this in the description box of these videos This is a similar tag to the previous tag where when translated into Spanish you will read something like this:

“Altered or synthetic content: Images have been audio altered or digitally created.”

Next to this tag will be a link for more information, where we anticipate YouTube will provide more context on the topic and are also expected to explain that this tag is part of the new policy on responsible use of AI.

Notification on video when it comes to sensitive content (‘Brief’ in this case)

from YouTube They pay special attention to videos that deal with sensitive topicsSuch as those discussing political conflicts or health-related issues. The thing to do in these cases is to add a much more visible message to the video player so you don’t have to deliberately go into the description to find out if the video was created with AI.

It also informs the platform of something that, although obvious, never hurts for creators to remember: Videos that pose some risk of damage may be removed by violating their rules.. This is already present in all other videos, and in these cases it will not matter whether the digitally created video tag is marked or not.

As we said, all this will come in future updates throughout these months. As with other features that YouTube has added to creators in recent years, it can be foreseen that this feature will be rolled out gradually. They will also do this in conjunction with other features that the platform has announced to creators regarding this guide for the good use of AI.

More information | YouTube blog

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