In the world of advanced smartphones, Samsung’s pricing strategies have come under scrutiny. Previous reports have pointed to the tech giant’s intention to introduce a more affordable foldable device, possibly in the mid-range segment. However, a recent update released by Samsung refutes these claims.

Samsung’s foldable smartphone journey started with the Galaxy Fold, and since then the company has expanded its portfolio with the Z Fold and Z Flip series. Despite initial high prices (the original Galaxy Fold cost $1,980), subsequent models have seen some decline. For example, the Galaxy Z Fold 3 starts at $1,799, and the Galaxy Z Flip 3 starts at $999. However, both Galaxy Z Fold 5 and Galaxy Z Flip 5 maintain the same price as their previous models.

It was previously reported that Samsung plans to launch an entry-level foldable smartphone “under 1 million won (about US$800) by 2024. This strategy aims to make complex technologies more accessible by eliminating premium features and focusing on basic features. But A recent statement from a Samsung Electronics representative contradicts these reports.

“We do not plan to produce advanced mid-range smartphones and the latest rumors are baseless,” he said.

This statement explains Samsung’s stance on keeping advanced devices in the premium segment and striking a balance between cutting-edge technology and price. Rumors point to potential feature cuts to achieve the lower price, including the removal of premium items like water resistance, wireless charging, and possibly a reduction in processing power. However, the official statement suggests that Samsung is not currently working on an advanced mid-range device.

While Samsung’s ability to expand its foldable phone portfolio with new models remains unclear, the company underlines that no decision has been made to offer a mid-range foldable phone. “Nothing has been decided regarding this matter,” a spokesman said, leaving room for speculation about potential future developments.

Google’s recent entry into the competitive folding device market with the Pixel Fold has increased the pressure on established players like Samsung. The environment is developing rapidly, with rumors that Apple is preparing to step into advanced devices.

All in all, Samsung’s latest announcement underlines its commitment to the premium segment of advanced smartphones. While the idea of ​​a more affordable foldable device is generating interest, Samsung seems to be focused on maintaining the premium look of its foldable devices in the current market scenario.