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A 2.7 million lira fine was imposed for ‘November discounts’ ads

  • November 16, 2023
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The statements of the Ministry of Commerce indicate that the Advertising Council has closely examined the major discount campaigns, especially those held in November and promoted with names

A 2.7 million lira fine was imposed for ‘November discounts’ ads

The statements of the Ministry of Commerce indicate that the Advertising Council has closely examined the major discount campaigns, especially those held in November and promoted with names such as “Legendary November” and “Great November”.

The Board’s investigations show that there are sales practices that mislead consumers and give the impression that they are offering more discounts than is actually the case. 2.7 million liras An administrative penalty was imposed.

A fine of 2.7 million lira was imposed in 16 cases

Ministry of Commerce

The board as a whole on its agenda 16 discount sale files He sentenced him to a suspended sentence. Furthermore, these include campaigns in total 2.7 million liras It was also decided to impose an administrative fine. 153 of the 176 files discussed at this month’s meeting were found to be in violation of the legislation. These advertising and commercial activities have been stopped. In total 16.7 million liras It was decided to impose an administrative penalty.

The board also provides information about consumer health during the seasonal transition. seasonal advertisements also investigated it. In particular, advertisements were monitored for products intended for direct consumer use, such as nutritional supplements and cosmetic products. Ads that misled consumers about their potential benefits, harmed public health and were found to be contrary to legislation also faced administrative sanctions.

Billboard, in total in the 11-month period 1838 files He has made evaluations about it. Of these files, 1,623 files found to contain misleading advertising or unfair commercial activities were suspended and a total 92.5 million liras It was decided to impose an administrative fine.

Source: Web Tekno

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