Technology giants are trying to reach more consumers every year. to produce products of all classes continues. From Samsung Mobile phones that appeal to every audience, Xiaomis Although it produces products from phones to home electronics, many other companies continue to enforce this policy. Apple, It is known as the most preferred brand by many people.

Special Even though his financial situation is not sufficient While they can turn to products that can meet their expectations in the market, people immediately want to buy and use Apple iPhones, MacBooks or watches. How does Apple, of all companies, manage to attract so many people?

First of all, let’s take the iPhones, with Apple introducing new ones every year.

There are telephone models from various brands that can appeal to every audience. Samsung, for example, is popular Galaxy A, S, M And Z. smartphones from the series include phone models that people with different budgets can buy. But if you want to buy a phone from Apple You need to buy an iPhone or iPhone.

When Apple introduced the first iPhone in 2007, Apple said that this phone would be a… revolutionary He said it was. We were able to surf the web on the 3.5-inch touchscreen, check our emails and even take photos with the 2MP front camera. For now funny sounding features, For a consumer in 2007, it was extraordinary.

When the first iPhone was introduced, it was offered for sale with a price tag of $499. At that time, many people may not have been able to purchase the first iPhone, but Apple’s different policies and “revolutionary” many people because it offers it as a mobile phone He was curious and wanted to use it.

“Well, other companies also followed this path and touted their products, but why couldn’t they be as good as Apple?” Looks like we hear you say. Directly and indirectly from Apple policy created by Unlike other companies, it looks very striking.

Apple’s sales policy differs from its competitors in many ways.

In Apple’s advertisements of different nationalities and we often see people who go beyond standard beauty patterns. black, red hair, slanted eyes, fair skin, African American, Fat, short, old… In advertisements we see people with very different appearances.

This is because Apple an inclusive company are. He says his products appeal to all audiences and people of almost all ages can use them. This inevitably makes people feel closer to the company It gives them a feeling.

Although this initially provoked the reaction of many users, in addition, the headphone jack and boxes were removed. remove the charging adapter and groundbreaking moves like adding a notch to the top of the screen. Thus, many companies began to follow in his footsteps. We can also say that it is the pioneer of innovations.

This policy makes consumers feel more special.

One of the main factors that intensify competition in the market is the consumer feel special. Applications developed only for iPad, camera applications that we can only use on iPhone, and simple only among Apple devices Being able to transfer files makes someone feel more special. Of course, file transfers can be done using third-party applications, but who’s going to worry about that, right?

Another factor is peripherals. iPhones up to iPhone 15 series lightning cable Files can be uploaded and transferred. On the iPhone 15, however, no matter how difficult USB-C Access to the harbor still makes it special.

Apart from peripherals, we can only see it on iPhones and iPads. cases, screen And camera protectors It also allows consumers to see themselves in a different place than other users.

It’s only a matter of time before we find ourselves in an ecosystem that works flawlessly compared to its competitors.

Connecting between devices is not just a simple photo transfer. Apple has managed to create such an ecosystem among its devices that can reach many consumers Besides iPhones Want to buy another Apple device.

For example, you can receive a call from your iPhone on Apple Watch, iPad or you can reply from your MacBook. a coming one FaceTime call You can answer from your MacBook or iPad and transfer the current call to another device. Great usability!

You can also make calls while your phone is charging. Apple Watch You can continue via . Transferring to another operating system has been on the agenda lately. iMessage You can only send messages to people who have an iCloud account. Although rival companies ecosystem Even if it is fixed, they cannot help Apple in this area.

According to many people, using products with the ‘bitten apple’ logo is not a wish, but a necessity.

Researchers say that many users want to buy a latest model iPhone, including the iPhone 15 series. Unpacking the product, meticulously examining it and installing it is always exciting for the user, and most of the time outweighs its function.

According to other data shared by researchers, Android users price performance while only Apple users have the latest model want to. Because Apple’s marketing strategies emotionality puts forward. This allows people to buy the latest Apple product at every opportunity.

Moreover, using Apple is seen by many people as a sign of status.

We have listed so many factors. Shouldn’t people feel special when they use an Apple product? When many people use the company’s products he feels special and as we said, offering products in the market at higher prices than their competitors gives people a status tag It sticks.

‘If you have an iPhone, you are rich’“If you use AirPods, you have money.”, “Are you using a MacBook? I assume you’re a businessman.” and “If you use an iPad, you’re probably fine.” perception is formed. Wants, needs and other circumstances influence the products we buy. can make an impact But that’s not how things work in Apple Avenue.

As a result, we’ve created content that clearly expresses why people prefer Apple products. What do you think about this issue?

Our other content about Apple: