According to IDC statistics, Chinese smartphone manufacturer Transsion managed to capture 8.6% of the global market at the end of the third quarter, narrowly losing to Oppo, which ranked fourth with 8.9% of the market. At the same time, the first company’s supply of smartphones increased by 35%, and in general the dynamics of business development allow us to expect it to reach the fourth place in this ranking.

As the Nikkei Asian Review revealed, from the beginning of this year to September, Transsion’s revenue rose 20% year over year to $5.8 billion, and its net profit rose 70%. The company is a relatively young player in the smartphone market; Its predecessor was founded in Shenzhen, China, in 2006 and has been operating under its current name since 2013. Transsion’s business strategy so far has been to focus on the African, Middle East and South Asian markets, and these regions are starting to pay dividends in today’s environment as they drive revenue growth. Especially in the last quarter, Transsion managed to increase its smartphone delivery volume by 35% compared to the same period last year, reaching 26 million units.

Transsion, which managed to capture 40% of the African smartphone market last year through its Tecno, Itel and Infinix brands, is also a leader in Pakistan and Bangladesh. The popularity of Transsion products is increasing in the poor countries of the Middle East. Transsion’s smartphone manufacturing facilities are located in Ethiopia, India and Bangladesh.

The company attributes some of its success in local markets to its efforts to adapt the software to the needs of customers in specific countries and regions. For example, it created a more successful facial recognition system for dark-skinned users. Transsion, which missed the opportunity to gain a place in the upper price range, started to invest in artificial intelligence technologies by introducing its first flexible screen smartphone in February.