The beauty industry is constantly confronted with advanced products and technologies, while the competition remains alive This increases consumer demand for beauty products.

Cosmetic products have been preferred by many civilizations for many years, both for their appearance and for their health. Nowadays, where product diversity is easily accessible, there is a great interest in cosmetic products. social change is also an indicator. The reasons why beauty centers are becoming more common and cosmetic stores are always full even when there are no discounts go beyond psychological factors.

With the beauty centers opened by the influencers, interest in cosmetic products increased even more.

Especially social media phenomena Many people open beauty centers, This is due to the increasing interest in cosmetic products. The fact that everyone, both men and women, is taking better care of themselves is what keeps the beauty salon industry alive.

franchise These are the reasons why those who want to have a job, but cannot decide which sector to enter, choose a beauty center. As a branch of a well-known brand, it benefits from both the existing brand name and high demand from people.

When some beauty centers start selling their own products, the sector becomes more diverse and grows. However, it is necessary to mention here the point that consumers should pay attention to. Some brands, They can outsource products and advertise them as if they produced them themselves.

Therefore, it is useful to examine all the details of cosmetic products, just like any other purchased product. You know it nowadays When you wave your hand You will visit the beauty center and its products.

Cosmetic stores, which experience long queues, are the bread and butter of the industry.

The long line at the opening of the Sephora store on Bagdat Street in Istanbul recently surprised those who saw it. The reason for the queue is that the brand is coming in Gift for the first 500 people was that he would give it. People who wanted to buy gifts bought their chairs, water, food and books the night before and started waiting. This incident also shows that addiction to cosmetic products, more than we think.

Of course, in addition to Sephora, many cosmetic stores such as Gratis and Watsons have had high occupancy rates for years. Whether there is a discount or not, many people like to browse cosmetic products even if they don’t need them. Have products from many brands in one place and comparison advantage It obviously keeps interest in these stores alive.

What are the underlying reasons for the increase in the cosmetics industry?

Today, higher living standards and increased interest in cosmetic products are significantly impacting the industry share. Companies that want to respond to this demand and capture the industry are constantly innovating. product offer offers.

The growth of women’s role in the economy is another important factor. Adapt to the environment and to feel better Many products meet the demands of women who want that.

Although in the past only women were considered when it came to cosmetics, today the situation has changed and the use of cosmetic products by men has increased. That means it’s not just women Men also have a say in the sector.

Technology plays an important place when choosing cosmetic products that do not harm the environment.

Thanks to advanced technology, consumers can has access to transparent information at any time and can easily find the products with the desired features. Access to information ensures that the product does not harm the environment at many stages, from production to post-use.

This is also where the power of social media comes into play.

When social media and technology were not used at an advanced level, face-to-face sales techniques were generally used. However, the overuse of social media channels has revealed a new sales method. So companies can now make changes based on consumer purchasing behavior. sponsored ads, influencer ads He started using different marketing techniques such as.

YouTube and Instagram in particular are often preferred marketing places in this area. Companies send their own products to social media influencers partnership and product promotions appear in both YouTube videos and Instagram reels.

This collaboration of influencers makes it easier for consumers to find products that they can benefit from. Makeup videos also influences the market. Providing information about the appearance and quality of the product also affects its reputation.

E-commerce is also getting its share from the sector.

According to 2022 data, the sectors with the highest sales volume and number of transactions in e-commerce are: cosmetics and personal care are among the top five. Of the five categories, the cosmetics industry is the most notable. Other sectors include fashion and accessories, electronics and technology, tourism and travel.

Research shows how strong the link between social media and cosmetic products is.

Within the framework of the studies, the reasons for the changes in this area are revealed. female users from advertisements, from shops, from discount days and is heavily influenced by other user reviews. Another study shows that positive experiences strengthen the bond between brand and consumer.

Another study concerns the use of the natural product just mentioned. environmentally friendly and Products that do not affect human health A more positive attitude is shown towards brands that produce products than brands that do not have these characteristics.

The purpose of consuming cosmetic products is to feel better.

The French Perfume and Cosmetics Federation conducts research into the purchasing behavior of cosmetic products. According to the results of this survey, 60% of consumers increase self-confidence and buying cosmetics to improve her mood. family and positive impact on professional life to create Those who want to make up the remaining percentage.

Research by the German Cosmetics, Make-up, Perfume and Detergents Association shows that 85% of adolescents and young people suffer from to feel better It shows that you are interested in cosmetic products.

While COVID has negatively affected some sectors, it is breathing new life into the cosmetics industry.

The increased importance attached to health during the pandemic period positively affected the sales of cosmetic products, especially those with natural ingredients. Another and most important factor is that in this period video calls are becoming more and more widespread. In searches, errors become more important and appear on social media. When the perception of beauty changes Consumers found the solution in the use of skin care products.

The place of the cosmetics industry in the Turkish economy is gradually increasing.

Many items, from essential oils to perfumes, from makeup and skin care materials to products to protect oral and dental health, are part of the cosmetics industry. In Turkey, the market for cosmetics and personal care products is growing on average every year. It grows by 10%.

Hair care products in the industry owner of the largest piece. Shampoos make up 59% of hair care products. So, as we said at the beginning, even if you don’t use anything, you can influence this graph in the cosmetics industry just by buying shampoo.

How much does it cost to produce cosmetic products in Turkey?

Only 10% of cosmetic products on the Turkish market come from Turkey. If within this percentage shaving supplies, bath and shower products, hand soaps, depilatories, lip and eye make-up, deodorant, perfume, cologne and baby care products It’s laying down.

Changing consumption needs and a more conscious consumer have led to changes in the cosmetics industry. need for natural products It is also increasing. In addition to other cosmetic materials, natural soaps, hair dyes and skin and body care products are also produced in Turkey. One of the products produced in large quantities is world famous olive oil and bay leaf soaps.

The increase is also visible in our import and export figures.

With exports to 179 countries, the sector’s exports will reach 62% in 2022. This is 8% of exports. $108.2 million to Iraq, 7.2% ($96.9 million) is sent to the US.

While the import rate of cosmetic products in 2021 is 8.7% ($1.26 billion), this figure increases by 24.5% in 2022 and reaches $1.57 billion. The most important import product is fragrances and mixtures. This is followed by ready-made make-up, skin and beauty products and perfumes.

If we talk about the global value of the cosmetics industry, this figure reached $511 billion in 2021. Although the annual growth rate is assumed to be 4.75%, this figure remains $784.6 billion by 2027 This is expected to happen. One of the leading companies in the global market L’Oréal, Estée Lauder and Unilever It’s laying down.

In our research we see that technology is an important criterion in the cosmetics industry, just like in everything else. Thanks to tailor-made, sustainable and advanced products A new cosmetic product every day We encounter. Given the importance that beauty centers and cosmetic stores add to this sector, it appears that the sector’s share of the economy will continue to grow.

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