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X CEO Linda Jaccarino has appointed her son Matt Madrazo to the political advertising post. Sources say he’s “subtly vetting” Republican political ad firms ahead of the 2024 election, while former Pandora veteran Jonathan Phelps is also trying to find Democratic backers.

It’s worth noting that Jaccarino joined X in May 2023 from Comcast/NBC Universal, where he had led advertising sales since 2011. Her son followed in his mother’s footsteps: He was previously head of ad sales at Studio71, a non-political, creator-focused media company.

According to the source, Madrazo was privately acquainted with influential figures in the political advertising world in Washington.

He is part of a two-man operation aimed at restarting X’s political advertising business to cash in on the massive amounts of money campaigns will spend during the 2024 election.
– It says semaphore.

The publication notes that relations with Republicans are much more promising for the company than with Democrats. It’s not surprising. Musk has long declared himself a Republican, has called for voting for the party in elections, supported Trump, promoted typically Republican views, and is a regular broadcaster on Republican TV channel Fox, known for his controversial statements and news often echoed by Russian propaganda. There is value in the so-called “journalist” Tucker Carlson, whom Musk regularly promotes on his platform and who spread the theory that Ukraine blew up the Kakhovskaya HPP in June 2023.

Madrazo and Phelps are working in Tesla’s Washington office, hoping to restore cash flow at a time when the company is desperate to generate new revenue. Currently, brands such as Apple, IBM, Disney, Lionsgate, Warner Bros, Paramount, Discovery, Comcast/NBC Universal do not advertise on the X platform. Yesterday, November 21, joined them game studio Ubisoft and CNN channel. And even earlier – the European Commission.

This is a huge loss for the company, so it’s really about its survival right now. It’s an uphill battle made even more difficult by Musk’s escalating provocations on the platform, most recently his promotion of an anti-Semitic conspiracy theory.