Zara, one of the three largest ready-to-wear companies in the world, is very successful in directing fashion. From jacket to perfume, from cosmetics to water glass It has made a name for itself in many sectors.

Now let’s look at Zara’s origin story and How did you arrive at this day? Let’s take a closer look at that.

The Zara legend began in 1963 when Amancio Ortega founded a clothing factory called Inditex.

Ortega actually co-founded the company with Rosalia Mera under the Inditex umbrella. The name of this brand was Zorba in the first place. But next to the first small shop opened in 1975 under the name Zorba, there was a local bar with the same name. This bar owner was disturbed by the existence of another store with the same name and complained about what is now Zara.

Ortega, who was not yet comfortable with the name Zorba, changed the name of his factory and store to Zara, which he did not like very much. Zara opened its first store in Galicia, Spaingradually expanded his empire to the rest of the country and then, in 1988, to Portugal.

A year later this brand reached the US.

Since day one, Zara’s growth volume has never slowed down continued exponentially around the world. With an interval of one or two years, the Zara brand managed to open stores in countries such as France, Mexico, Greece, Belgium, Sweden, Japan, Singapore, Russia, Morocco, Hungary and India respectively.

Zara is currently continuing its development with more than 7,000 stores in 88 countries; In Spain, Portugal, Italy, France, Germany and England in 2010 started selling his products online. Again, step by step Zara online shoppingofficially launched in countries around the world.

Amancio Ortega, the visionary founder of this brand, who managed to expand the number of stores day by day, managed to make Zara the largest fashion retailer in the world.

Determined to have a say in the textile industry, Ortega opened his first store five years later. in design, production and distribution policy changes made. The aim was to shorten product delivery times and respond more quickly to new trends.

The change and also the development of this policy, instant fashion It was called. The concept of instant fashion also focused on the use of information technologies and the use of designer groups instead of individuals.

There were four values ​​that the Zara brand remained fundamentally true to: beauty, clarity, sustainability and functionality.

Zara’s main idea since its founding has been to make luxury products accessible to everyone. Zara has thus succeeded in democratizing manufacturers of luxury products, inspired by the evolution of fashion A brand that can offer trendy products at affordable prices it had become.

In short, Zara understands exactly what its customers need and need responds quickly to these needs It is possible to say.

Zara, which is extremely sensitive to consumer trends, sends new products to its stores twice a week.

Furthermore, Zara produces more than 450 million products annually; In addition to women’s, men’s and children’s collections, it has also launched ranges of cosmetics, perfumes and household products. In summary: Zara, with its policies and successful designs, It has become a brand that people want to own.

It falls under the umbrella of Inditex and the like Other brands that continue their successful rise, such as Zara with its founding years are as follows; Pull&Bear (1991), Massimo Dutti (1995), Bershka (1998), Stradivarius (1999) and Oysho (2001).

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