Aitana’s creators claim that she looks real enough to attract the attention of celebrities, even asking them out via private message. And in fact, if you visit the AI ​​model’s Instagram, some of her photos can easily be confused with real ones because they look like well-retouched pictures.

In financial terms, the unusual venture seems to be bearing fruit: according to some data, Aitana is “earning” so far: $11,000 per month.

We did this to live a better life and not be dependent on other people who have egos, obsessions, or just want to make a lot of money by posing.
– declared Ruben Cruz, co-creator of Aitana and founder of The Clueless.

Should real influencers care?

The emergence of AI influencers is a growing trend, and Aytana is far from the first artificially created internet celebrity. Models produced by artificial intelligence began to emerge a few years ago, but they were mostly experimental projects.

A unique aspect of The Clueless’ approach is the overt commercialization of the concept and their I’m not interested in working with human models AI image generators are now available.

How does a virtual model win?

Aitana’s revenue streams include deals with brands worth more than $1,100 each and selling intimate content on an OnlyFans-like platform called Fanvue. His Instagram account gained immense popularity, gaining nearly 150,000 followers in a short time.

Some advantages

Beyond the financial benefits, proponents of AI influencers argue that they offer a solution that avoids messy human drama. Agencies can choose models that will ensure that their brand values ​​remain intact and do not have complications related to real people.

Additionally, the cost savings of using AI image generators for influencer content are significant, especially when compared to the royalties paid by celebrities.

However, this concept is not without controversy and raises questions about AI-created models potentially displacing human influencers. This development draws attention at a time when artificial intelligence technology is used directly as a replacement for human labor and leads to discussions about its ethical consequences.