The traditional excitement around discounts and the rapid proliferation of more convenient payment methods has become the driving force behind unprecedented online sales on Black Friday. According to sources, records were broken not only in the USA but all over the world.

How much did the sellers earn?

• Shoppers in the United States $9.8 billion7.5 percent more than last year. According to Adobe Analytics, that figure exceeded the growth during Thanksgiving ($5.6 billion, or 5.5% more than last year). This is also slightly more than analysts predicted; They relied on $9.6 billion.
• Salesforce, which uses different metrics from Adobe and says it counts the transactions of approximately 1.5 billion consumers, said online sales on Black Friday also exceeded its expectations. It is interesting that their results are very different from Adobe’s data and have already been reported. $16.4 billion in the USA.
• Meanwhile, spent all over the world $70.9 billion.

Adobe works with hundreds of online retailers and says its calculations are based on more than 1 trillion visits to U.S. retail sites, movements of nearly 100 million products and 18 product categories.

Analysts also noted that although inflation is lower this year (3% compared to 7% last year), economic uncertainty continues to put pressure on consumers, and consumers increasingly prefer purchases with deferred payment, that is, on credit or in installments.

Here are some interesting facts about Black Friday 2023:

• Smartphones generated $5.3 billion in sales. This is 10.4% more than in 2022.
• Many people prefer standard delivery over express delivery because most of the shopping on this day is done at the end of December for gifts for Christmas.
• A record 79% of all retail traffic (both browsing and purchasing) came from mobile phones.