Walmart is the latest company to join the ranks of major advertisers.

“We do not advertise on X because we have found that some other platforms reach our customers better,” Walmart said in a statement.

The announcement came two days after Musk gave an expletive-laden onstage interview with journalist Andrew Ross Sorkin about companies cutting spending on X, formerly known as Twitter, in response to anti-Semitic and other hateful material. Musk said he “blackmailed” advertisers who abandoned the ad, effectively telling them to leave using profanity.

“Don’t advertise,” Musk said.

It joins Walmart, Walt Disney Co., IBM, NBCUniversal and its parent company Comcast and others that have decided to stop spending on X.

X CEO Linda Jaccarino, a former NBCUniversal executive whom Musk hired after taking office to reconnect with fleeing advertisers, worries that his easing of content restrictions is allowing hate and toxic language to hurt their brand. But X’s relationship with advertisers doesn’t seem to be improving.

“Walmart has a great community of over a million people on X, and with half a billion people on X, the platform alone gets 15 billion holiday impressions each year; over 50% of Joe Benarroc.