The one from Threads was, as we told you back then, one of the most successful startups in the history of the Internet. Just five days after its launch, the new social network Meta managed to pass the one hundred million user mark, which is even more commendable considering that its access was (and in fact still is) restricted. ) geographies. We can be sure that those early days were all wine and roses for those in charge of the technology.

However, for a number of reasons that have yet to be fully defined, just over a month later the numbers were much worse, losing nearly four out of every five active users which was recorded a few weeks ago when it reached its peak. Of course, it was predictable that after the initial interest, their numbers would decrease a bit, but not the disastrous 79% we had evidence of in mid-August.

Since then Meta has performed some movements try to improve fiber traction. For example, shortly after the user I mentioned earlier appeared, the company finally decided to release its web interface, which is a great success because it increases the access door to the service. And they’ve also been actively working to decouple threads from Instagram in certain aspects. And we have to remember that before it became an “independent” service, the most basic features of threads debuted on Instagram.

Well, these movements, added to the ongoing debacle of Twitter (the social network from which it is apparently inspired), seem to give Meta a break, because, as we can read in TechCrunch, Threads has seen a significant increase in downloads in recent weeks. For comparison between the two rivals, the Twitter app has measured 27 million downloads since September, while Threads has climbed to 41 million.

These numbers, which are already positive, aim to improve in the short term The fibers will debut in the European Union very soon, according to The Wall Street Journal. Meta has evidently waited for its new social network to adapt to the complex regulatory framework of the common European space, with the intention of avoiding the problems it has experienced for some time with the regulators of the old continent. So it will be interesting to watch the evolution of service usage data as this progress occurs, as all indications are that we will see new peaks in usage.