Every year in terms of brand value Interbrand revealed the world’s most valuable brands and shared this year’s report. Interbrand’s ‘Best Global Brands’ list included the 100 most valuable brands in the world. The name is at the top of the list again, just like last year. Apple happened.
Apple, which ranks first with a brand value of $502 billion, is valued at $316 billion. Microsoft followed. Amazon took third place. Apple, Microsoft and Amazon all increased their brand values ​​compared to last year (482 billion, 278 billion and 274 billion). The 20 most valuable brands and the most valuable brands active in automotive and technology are as follows:
The Most Valuable Brands in the World – 2023:
Regulation |
Brand |
Brand value |
An |
Apple |
$502.680 billion |
2 |
Microsoft |
$316.659 billion |
3 |
Amazon |
$276.929 billion |
4 |
Googling |
$260.260 billion |
5 |
Samsung |
$91.407 billion |
6 |
Toyota |
$64.504 billion |
7 |
Mercedes Benz |
$61.414 billion |
8 |
Coca-Cola |
$58.046 billion |
9 |
Nike |
$53.773 billion |
10 |
BMW |
$51.157 billion |
11th |
McDonald’s |
$50.999 billion |
12 |
Tesla |
$49.937 billion |
13 |
Disney |
$48.258 billion |
14 |
Louis Vuitton |
$46.543 billion |
15 |
Cisco |
$43.345 billion |
16 |
Instagram |
$39.342 billion |
17 |
Adobe |
$34.991 billion |
18 |
IBM |
$34.921 billion |
19 |
oracle |
$34.622 billion |
20 |
LEVER |
$33.078 billion |
The 10 Most Valuable Technology Brands:
Regulation |
Brand |
Brand value |
An |
Apple |
$502.680 billion |
2 |
Microsoft |
$316.659 billion |
3 |
Amazon |
$276.929 billion |
4 |
Googling |
$260.260 billion |
5 |
Samsung |
$91.407 billion |
6 |
Cisco |
$43.345 billion |
7 |
Adobe |
$34.991 billion |
8 |
IBM |
$34.921 billion |
9 |
oracle |
$34.622 billion |
10 |
Intel |
$28.298 billion |
The 10 most valuable car brands:
Regulation |
Brand |
Brand value |
An |
Toyota |
$64.504 billion |
2 |
Mercedes Benz |
$61.414 billion |
3 |
BMW |
$51.157 billion |
4 |
Tesla |
$49.937 billion |
5 |
honda |
$24.412 billion |
6 |
hyundai |
$20.412 billion |
7 |
Audi |
$16.352 billion |
8 |
Porsche |
$16.215 billion |
9 |
Volkswagen |
$15,140 billion |
10 |
ford |
$14.867 billion |
What is brand equity?
Brand equity is the set of information that emerges when a brand is evaluated by its target audience. Brand awareness, brand loyalty and perception of quality are among the factors that form the criteria for brand equity. To determine brand value, all details, from product quality to customer relationships, must be considered.
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