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The world’s most valuable brands announced: the summit did not surprise again…

  • December 6, 2023
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Every year in terms of brand value Interbrand revealed the world’s most valuable brands and shared this year’s report. Interbrand’s ‘Best Global Brands’ list included the 100 most

The world’s most valuable brands announced: the summit did not surprise again…

Every year in terms of brand value Interbrand revealed the world’s most valuable brands and shared this year’s report. Interbrand’s ‘Best Global Brands’ list included the 100 most valuable brands in the world. The name is at the top of the list again, just like last year. Apple happened.

Apple, which ranks first with a brand value of $502 billion, is valued at $316 billion. Microsoft followed. Amazon took third place. Apple, Microsoft and Amazon all increased their brand values ​​compared to last year (482 billion, 278 billion and 274 billion). The 20 most valuable brands and the most valuable brands active in automotive and technology are as follows:

The Most Valuable Brands in the World – 2023:

Regulation Brand Brand value
An Apple $502.680 billion
2 Microsoft $316.659 billion
3 Amazon $276.929 billion
4 Googling $260.260 billion
5 Samsung $91.407 billion
6 Toyota $64.504 billion
7 Mercedes Benz $61.414 billion
8 Coca-Cola $58.046 billion
9 Nike $53.773 billion
10 BMW $51.157 billion
11th McDonald’s $50.999 billion
12 Tesla $49.937 billion
13 Disney $48.258 billion
14 Louis Vuitton $46.543 billion
15 Cisco $43.345 billion
16 Instagram $39.342 billion
17 Adobe $34.991 billion
18 IBM $34.921 billion
19 oracle $34.622 billion
20 LEVER $33.078 billion

The 10 Most Valuable Technology Brands:

Regulation Brand Brand value
An Apple $502.680 billion
2 Microsoft $316.659 billion
3 Amazon $276.929 billion
4 Googling $260.260 billion
5 Samsung $91.407 billion
6 Cisco $43.345 billion
7 Adobe $34.991 billion
8 IBM $34.921 billion
9 oracle $34.622 billion
10 Intel $28.298 billion

The 10 most valuable car brands:

Regulation Brand Brand value
An Toyota $64.504 billion
2 Mercedes Benz $61.414 billion
3 BMW $51.157 billion
4 Tesla $49.937 billion
5 honda $24.412 billion
6 hyundai $20.412 billion
7 Audi $16.352 billion
8 Porsche $16.215 billion
9 Volkswagen $15,140 billion
10 ford $14.867 billion

What is brand equity?

Brand equity is the set of information that emerges when a brand is evaluated by its target audience. Brand awareness, brand loyalty and perception of quality are among the factors that form the criteria for brand equity. To determine brand value, all details, from product quality to customer relationships, must be considered.

Source: Web Tekno

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