December 14th, Meta unveiling date promises to be a turning point for European social media users Thread — New social network gaining popularity in the USA and Great Britain. This event promises to bring new trends to the European segment of social media by expanding the interaction horizons of European Union (EU) citizens in the digital space.

You can now see a countdown on the Threads website showing the time until the platform launches in the EU. However, it cannot be seen in countries where Threads is already available and running. European users can find a digital invitation to Threads in the Instagram app, which includes the QR code and the platform’s launch time, which may vary depending on the user’s country.

Meta has not yet made an official announcement regarding the launch of Threads in the European Union. The delay in the distribution of Threads in EU countries was related to resolving issues with local regulators. As Meta’s representative Christine Pai previously stated, this is because “regulatory uncertainty “, this likely refers to the stringent requirements of two new laws on digital services (DSA) and digital markets (DMA) adopted in the EU last summer.

By these norms, Meta is called a “gatekeeper” or “gatekeeper” along with other major tech companies, the majority of which are American. This requires the company to strictly comply with EU legislation, including managing users’ consent to the collection and use of their data.

One of the key requirements of the DMA is the prohibition of tracking and profiling European users for targeted advertising purposes without their consent. “Wizards” must also provide users with the ability to remove installed programs and provide fair, reasonable and non-discriminatory conditions for access to the platform.

It is currently unknown whether changes have been made to the functionality of Threads to comply with the new EU requirements. However, companies that receive “gatekeeper” status must meet the DMA’s requirements. Otherwise, they could be fined up to 10% of global annual turnover and up to 20% of this amount for repeat infringements.