Everyone knows that we can measure the purchasing power of countries with the menu of a fast food chain. Those who know should tell those who don’t know, because McDonald’s is fair “Big Mac Index” A popular fast food chain known not only for its reputation but also for its famous mascot.

McDonald’s clown, which appears in its advertisements and even in its branches, mainly attracts the attention of children and is identified with the brand, also called the clown. Ronald McDonald, What happened to make him suddenly disappear?

He’s not just a clown, he’s also a corporate symbol: Ronald McDonald

Although there are varying claims about how it came about, says Ronald McDonald early sixties It started to show itself. At that time, there was a brand advertising frenzy and almost everyone was trying to get famous through advertising. Competition in the industry also forced companies to reveal their difference. on this point McDonald’s, He introduced Ronald to consumers.

Introduced to consumers thanks to advertisements, Ronald McDonald was introduced to a number of characters from the DC universe in the early 1970s. at Charlton Comics took place. This step meant higher sales and greater awareness for the brand.

With this step, McDonald’s to television commercials He started taking steps. As if the advertisements he gave in brochures, billboards and affiliates weren’t enough, he started appearing in television commercials. He couldn’t slow down and Birdie the early bird, McNugget Buddies, Mayor McCheese He continued his path by taking on characters like.

These characters increased the brand’s awareness even more and several shows with this brand were even organized in its branches. Additionally, McDonald’s included these characters alongside the toys it sold.

This rise had a downfall and Ronald McDonald fell on hard ground.

Clowns, with their red noses, white-painted faces and movements that seem funny to some people, are not very entertaining and funny to a certain segment of society. Ronald McDonald caught the attention of this group we are talking about. Because Bozo the Clown, created by Larry Harmon Although he appeared in several animated productions, he caused reactions from people.

although during fairs and colorful shows Even when they did appear, clowns looked scary back then. Fluffy red hair, chalky faces and red noses were disturbing, especially to parents. Bozo the Clown was one of them.

Of course there were other clowns on this hard surface.

Bozo the Clown, created by Larry Harmon.

The uniqueness of DC Comics joker, from the movie IT Pennywise, From Capstone Software Homely D. Clown, Even if they are clowns scary They were characters. These characters now changed the perspective on clowns and were replaced with fear.

As the feeling of fear became more dominant, Ronald McDonald had similar reactions. Although they are clowns first and foremost Although it is introduced as comedic material After a while they became the subject of horror films.

A group of people hide behind the innocent appearance of clowns, dressed in clown costumes without carrying a gun They committed many crimes ranging from smuggling various substances. These crimes involve people who use clowns as mascots. It has damaged many brands.

What do obesity and clowns have to do with it?

Ronald McDonald was a character that especially captured the attention of children. After becoming famous in America, Ronald also opened up to the world. Because it attracts children’s attention The demand for McDonald’s has increased even further. Children, especially in America, where obesity has been a major problem for years, started consuming more fast food and the age at which people become obese has gradually decreased.

drawn for public benefit awareness advertisements, Clowns wanted to be taken off the market to reduce the risk of obesity and to make people, especially children, aware of the fact that they are obese. Robert McDonald gradually became aware of the danger his own fame entailed.

in 2010 the increasing danger of obesity, All eyes were on Ronald McDonald’s. CBS News reported this at the time More than 500 doctors, He wrote an article explaining that including elements that could attract children’s attention in fast food advertising harms ethical and moral values. Now that this was the case, Ronald began to sink even further.

Even rival Burger King did not want Ronald to disappear and launched an advertising campaign.

Burger King in its Valentine’s Day commercial #Not alone anymore With the hashtag he tried to draw attention to Ronald McDonald. In this short advertising campaign the McDonald’s clown lonely and unhappy We see that this is so.

When history showed in 2016, McDonald’s bought Ronald McDonald for the reasons we mentioned. decided to take it off the market. Although he is one of the signature faces of the brand, he had to take such a step because people’s perspective on clowns does not change easily. What do you think of this move by McDonald’s?

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