Purple Platform, a term commonly used to refer to Twitch, he is not in his prime. Many of us remember that between 2020 and 2021, its user growth was spectacular, mainly due to the coronavirus and restrictions, which made many people look for new content to consume and also many people to think about a professional future as its creators. ..

Those were golden times for the platform, with live and tracked records being broken weekly. However, this growth was not organic, it was driven by very specific circumstances. So when these were no longer in effect and we were restoring the desired “old normal”, and with a hyper-large community of creators, the numbers began to decline, not only defying growth expectations, but even forcing actual land predictions. to readjust. from service.

But the return to normality wasn’t the only reason for Twitch’s decline There are other issues that also affect the platform. From the hate raids we talked about back then, to the rather erratic movements around what content is acceptable and what isn’t. We saw the clearest example of this in May 2021, when just two days in a row the platform demonetized the Amouranth channel and reversed the direction of allowing and cataloging this type of content.

Well, on this occasion something similar happened… but in reverse, just two days apart, Twitch changed its rules to allow for more explicit content and has now reversed that change. At the center of this controversy and explicit change of criteria is what the platform defined as “artistic nudity”, which these days has become an open door to content of a sexual nature.

“Starting today, we are canceling artistic nudity changes“, we can read in the update published today by the platform, in which we can also read, as a clear confirmation of the change of opinion that occurred between Wednesday and today,”In the future, the display of real or fictional nudity, regardless of medium, will not be allowed on Twitch«. Of course, unlike what has happened so far, Mature rated games will not be affected by the rollback and therefore will be subject to the new policy (intermediate).

The communication was signed by Dan Clancy, CEO of Twitch, which explains the implications of Wednesday’s change they were more than substantial and had quite a negative impact for the platform. What surprises me, and I can’t help but think, is that no one on Twitch envisioned the situation that ended up happening, and that forced them to react hastily.