this week Apple Watch Series 9 and Ultra 2 will have to stop selling smartwatches, as well as refurbished copies Watch Series 8 In the United States of America, as a result of the decision of the International Trade Commission as a result of the patent dispute with the Masimo company. Sources say Apple will then try to get around the ban by proposing changes to the software algorithms used for hours.

Mark Gurman (Mark Gurman) claims that the company’s experts are urgently trying to make changes to the algorithms of the software that determines the oxygen content in the blood of the Apple Watch smartwatch user with the help of the optical sensor. According to Apple’s plan, if experts can make changes to the algorithms for determining the level of oxygen in the blood and the way it provides data to the user, then the reason why the company went after Masimo will also stand up on its own.

However, third-party experts claim that software improvements will not solve the problem, since Masimo’s patents largely describe the hardware part of the technology, which makes it possible to determine the level of oxygen content in human blood. Even if Apple has to remove the relevant sensors from the watch of the above models, this will take at least three months and some more time will be needed for them to be recertified by US customs authorities.

At most, they will require lengthy testing, as even software changes can affect the functioning of other device subsystems, and they also belong to the medical field, which is always under increasing attention from regulators. In any case, the Apple Watch manufacturer has enough reason to fight for access to the American market, because according to the results of this year, this product category is expected to bring the company almost $ 17 billion in revenue on a global scale.

Apple will be able to sell this watch, which is the subject of a patent dispute, outside the United States. Moreover, third-party retail chains within the country will continue to offer them to their customers, and the ban will only apply to direct sales through the Apple network. If the company removes the banned smartwatch models from its website this Thursday, these models will also be removed from the company’s offline stores in the USA by the end of this week. Apple is preparing updated promotional materials that do not include the Watch Series 9 and Ultra 2, which are currently banned for the US market.

Whether Apple will survive the presidential veto remains a big question, because if in 2013 the choice was between Samsung and Apple products, now a dispute arose between two American companies, and the country’s authorities had to take the side of one of them. Source