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brand mascots, Although not commonly seen today, it was used extensively in the past. For some reason, brands no longer use these mascots, which are sometimes scary and
brand mascots, Although not commonly seen today, it was used extensively in the past. For some reason, brands no longer use these mascots, which are sometimes scary and sometimes funny. The biggest example of this is King of Burger King.
in proportion to your body big head, scary smile This king, who has already been on the agenda in the past with his special advertisements, is from Burger King was the promotional face. Come on, let us tell you why this king, who was the trauma of our childhood, disappeared:
It makes you wonder why the modern king’s head is so big compared to ancient versions. first versions looks more normal Although over time the brand decided to enlarge the king’s head. In the years when this mascot was first used people wearing royal costumes There have been interesting events where he handed out balloons and performed magic.
However, the scary and strange thing is that it is used to fill the balloons. the hole in the king’s mouth usage. It is unknown what people thought of this advertising campaign at the time, but it is true old advertisements We can understand how strange it is.
Looks normal on TV instead of cartoon mascots Why did we switch to this big-headed king? The answer to this question, in our opinion, is rather strange. Looking for a striking advertising campaign, Burger King applied to Crispin Porter Bogusky Agency. The agency team, ever looking for something inspiring and creative While browsing eBay He got high.
Later they bought this head and They even hid it from the agency team. After looking at the head that they had kept in the office for a long time, the team finally thought of using this scary mascot. We don’t know how they convinced Burger King of this, but that’s how the king was born. In the advertisement they published in 2004 showing this king for the first time Burger King made a special advertisement.
A man who wakes up in the morning and sees the king with the big head next to him and a hamburger… Isn’t that actually scary when you think about it? If a brand advertised like this today, we’re sure it would be lynched. But of course advertisements Because it changes from period to period In the past, this situation was considered very normal.
This king can now be seen on screens and in Burger King restaurants. The reason we can’t see it is because it’s scary. Yeah, it’s such a simple answer, isn’t it? When Burger King executives were asked this question, they basically gave this answer. A change in advertising agency and management led Burger King to take a different approach.
Even the period on this subject Josh Kobza, CFO “We are rid of the scary king character who chased away women and children.” He even made a statement saying: But the strange thing is that; Just when we thought we were saved, the king said: To reappear in 2015 It had started. So why?
In this incident, which we suspect is one of Burger King’s extraordinary advertisements, the king famous boxer Floyd Mayweather accompanied by a terrifying apparition in the background. in 2015 This advertising campaign, which suddenly appeared on the world agenda, was described as both funny and scary. We never saw him again after this commercial, and we hope we never see him again.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
