The technique It does not stop progressing, and this applies to all sectors. One of the most noticed the trail of technological progress is digital marketing. An area that keeps reinventing itself and that is now developing even faster thanks to proposals such as artificial intelligence, augmented reality or the Internet of Things. This is a new development that completely changes traditional marketing strategies, and here we will see why.

AI in Marketing

Artificial intelligence is already useful for many more than automating tasks. It allows marketers to deliver personalized experiences tailored to each prospect. Among other things, this is possible because AI helps to segment the public much better, allowing the development of products and services better targeted at each of them. Moreover, his ability analyze the data This makes decision making much more accurate.

augmented reality (AR)

VR has hit its stride, but Augmented reality he did even more. These experiences, which blend the real with the digital, allow teams to design interactive experiences which, for example, allow consumers to see and interact with a product in real time, even if they are not physically present. It also serves to develop new forms of advertising or even generate content that improves brand visibility.

Internet of Things (IoT)

Now even devices in the home are connecting to the Internet. This is especially useful for brands collect data about their customers, which in turn helps marketing teams develop strategies tailored to their audiences. In this way, a better segmentation of consumers is obtained, which helps to design campaigns much more tailored and above all relevant to consumers.

Maximum customization

Everything we’ve seen so far always focuses on the same point: personalization. Modern technology tells us so much more about the customer and this causes a huge change in how we interact with them. There is more information available, and therefore more options for personalizing each service, product or experience that is intended for a specific audience. So you get a a much more effective message and achieve more conversions.

Real-time interaction

Customer service is one of the points where marketing works the most because it is the key to loyalty and satisfaction. With artificial intelligence, chatbots have been achieved that function practically like real people, but with much more information and a shorter response time. Improving attention is essential because it completely changes the interaction between a brand and a consumer in real time.

Predictive analytics

With so much information at our fingertips and technology able to delve into it in seconds, another point that has been greatly enhanced is predictive analytics. Thanks to it, marketing agencies and companies can predict what consumers will need, designing the perfect solutions for them before they even know they need them. It is one of the keys to distinguish yourself in the market.

In collaboration with UCM.