Where has ‘Panda Ice Cream’, the indispensable legend of our childhood, disappeared?
December 23, 2023
0
Did Gıda Sanayi Ticaret A.Ş. The brand was founded in 1984 and was in Turkey until 2010. One of the most loved and consumed brands has happened. Everyone
Did Gıda Sanayi Ticaret A.Ş. The brand was founded in 1984 and was in Turkey until 2010. One of the most loved and consumed brands has happened. Everyone from 7 to 70 loved their ice cream.
A few unfortunate events that would cause the brand, in which we also see familiar faces in its advertisements, to make Panda disappear. what are these and How they slowly removed Panda from the market Let’s watch together.
First let’s experience some nostalgia with the old Panda ice cream commercials.
A time travel to 1985:
Remember the dad who brought home a real panda?
Müslüm Gürses also played:
Let’s not forget Hande Yener!
He even tuned the Magnum!
If that’s enough nostalgia, it’s time to move on to what’s happening. In the first incident, we can say that Panda scratched his own itch.
With the registration application of Pandas Leather and Textile Products Company for its brand called “MRPANDAS”, Has Gıda identified the relevant company and the company that issued the registration decision. Turkish Patent Institute took it to court.
However, the court ruled that the mark bearing the name “MRPANDAS” The Panda trademark is outside the registered classes and dismissed the case on the grounds that they were trading in different industries. Panda paid a high price because he was not enrolled in all classes. However, this was not the only reason for the slow disappearance of the market.
The rival company made things worse.
Unilever, which has many brands, also owned Algida and implemented a great marketing strategy. Free delivery to markets or companies cupboards, parasols, chairs, parasols They were giving. Naturally, all these products featured the Algida logo and name. Moreover, the commission rates they provided per product were also very good.
Unfortunately, Panda’s name was left behind because of Algida. They were gradually withdrawn from the markets. However, we can’t say that they are currently not available anywhere. Although they still carry out small activities in some places, Algida continues to raise the flag.
Looking at Panda’s social media accounts, it seems like he has disappeared.
Their latest posts on their Instagram account are from 2020. The comments are heartbreaking… Going into the X (Twitter) accounts we see more with a strange painting We meet.
X accounts are also strangely suspended. I wonder what the reason was? Looking at their YouTube accounts, we see that they last uploaded a video 3 years ago. Since 2020 there has been no sound or sound. Their website even lists products we haven’t used in 7-8 years. Redirect to Vine It even exists.
Which would you prefer? Is it Panda or Algida that caused the end of Panda?
Sources: Pazarlama Türkiye, News
If you’d like to check out our other content on disappearing brands:
Follow Webtekno on Threads and don’t miss the news
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.