Consumers all over the world use Amazon In terms of functionality, there are not many issues with the site’s interface. It is easy to use.

However We cannot say the same about the image issue. It looks dull, static and colorless. Couldn’t Amazon, one of the largest companies, solve this if it wanted to? Why does he still continue to use this interface?

The company belongs to the brand giants.

After Apple and Microsoft, Amazon It is the third most profitable company. Their annual sales amount to 280 billion dollars! We can also say that if Amazon were an independent country, it would be the 86th largest country in the world.

So for users Gives confidence and satisfaction Can’t be denied. Even many of you reading these lines have shopped at Amazon at least once in your lives. He was even surprised by the speed of shipping.

So why are websites so bad?

When I went to Amazon after seeing themes on other websites Our eyes are bleeding. One reason is that the company’s text-based user interface design strategy is based on usability.

Since Amazon launched in 1994 In the field of UX (interface design) There has been little change. Even in the infancy of the Internet, anyone with even a little digital savvy could easily use Amazon’s interface.

It was notable not for its appearance, but for its other features. When it comes to fast shipping They were the first site that came to mind. Website redesigns could alienate customers from the site to some extent.

The site focuses on highlighting important features rather than aesthetics.

The purpose of Amazon is to sell things. Based on this goal, we can achieve everything we want on the site. least click We can reach you. It has everything we expect from e-commerce, including related products, reviews and one-click purchases.

So the fact that it doesn’t have a colorful and vibrant design doesn’t really make it a bad site. Mark Pearson, interface design leader at Amazon, also said that instead of creating designs that appeal to users, focus on business objectives say.

In other words, they basically stay the same, but we can’t say they don’t change at all…

The search bar has been expanded to increase visibility on the site. Product categories section included in the title menu. This makes readability easier while navigating the site.

Tabs have also been updated and sections previously called ‘books’ and ‘electronics’ are now available based on users’ browsing history appear as titles. Amazon is known to sell a wide variety of products; It focuses on discovering and reminding users of things they like.

In short, they care about function and not appearance.

What Amazon cares about most usability and accessibility, It seems to be enough to attract and retain users, so we’ll continue using the site no matter how bad the design is.

Function same template image A slightly improved website Couldn’t it have been designed that way too? That’s up for debate. Perhaps the only reason we think about so often is Mark Pearson’s laziness…

Our other content that may interest you: