Annual event Live marketing To Google He has brought several updates to his promotional products. The announcements of this year’s event are full of news Automation, Performance Max and youtube shortsAs expected.

“With the right tools, you can meet your customers where they are today, building resilience for tomorrow, and Google is here to partner with you.” “Your views and feedback help us to shape all the investments we make through Google Ads.” Google Ads and Commerce Blog.

Here’s everything marketers and advertisers need to know as it was presented at Google Marketing Live 2022:

Updates with 6 Performance Max improvements

Google helps more advertisers try out their most automated campaign type Performance Max.

Performance Max campaigns are a tool to help users meet where they are on Google feeds. In fact, advertisers who use Performance Max campaigns in their account “see an average of a 13% increase in the total cost of total additional conversions per action,” according to Google. The tech giant has announced these six improvements:

One. More tools for experiments! Such as A / B testing to see how Performance Max performs incremental conversions.

2. Expanded Campaign management support in Search Ads 360 And Mobile application Google Ads.

3. Support Store sales goals For in-store sales optimization as well as in-store visits and local actions.

4. It will increase Impact with burst campaigns For a period of time to help you achieve store goals during seasonal events.

5. New Views and Explanations Including attribution, audience, and auction views to let consumers know what drives performance.

6. Points Optimization and recommendations So you can see how to improve the campaign.

For example, according to Google, there is Roth, A sustainable brand known for its shoes and accessories. This startup has returned to Performance Max to connect with clients through various channels. ორAs a result, Increased conversions by 60% and increased revenue by 59%:

YouTube Shorts Ads

youtube shorts It occupied a large portion of Google Marketing Live on Tuesday. The short video version of the Google-owned platform now averages over 30 billion views per day.

Exactly the Vice President and General Manager of Google Advertising, Jerry Discher, During the event it was found out that Ads on YouTube Shorts will gradually spread to all advertisers around the world.

“We are working on a full range of solutions so you can do it all on video, at every step and every step of the user’s journey,” Dichler said in a keynote address Tuesday. Device. For starters, we’ve been trying ads on YouTube Shorts since last year and are pleased to announce that We will gradually distribute them to all advertisers, around the world”.

Shopping Advertising Search Convertible

Users are turning to Google Search and YouTube for more help than ever before to make a purchase decision. In fact, Google sees “over a billion trade trips through Google every day.”

A New ad screen Coming soon to combine organic shopping results with commercial advertising for a high visual experience.

This is for clothing brands only and will be available through Search and Performance Max campaigns.

3D product models for search results

According to Google, „the Augmented Reality (AR) Cameras are approaching us and buyers are ready for it. More than 90% of Americans currently use or consider using AR for shopping.

Traders will have the opportunity “soon” 3D models of your products appear directly on search engine results pages. No further details about the program were given.

Keep reading