Hankook Tire is collaborating with Amazon Web Services and Snowflake to create a data analytics system based on the generative AI platform ChatGPT.

The new system collects and analyzes VOCs online in real time and applies them comprehensively to all areas of development, production and product quality management.: At VOC and beyond, Hankook Tire is driving digital innovation throughout the company by continuously strengthening partnerships with AI-related institutions such as AWS and KAIST.

Hankook Tire & Technology (Hankook Tire) has developed a voice of customer (VOC) analytics system for electric vehicles (EVs) based on the generative artificial intelligence (AI) platform ChatGPT. With the new system, Hankook Tire aims to accelerate technological innovation and improve quality competitiveness in the electric vehicle tire sector.

Since the beginning of this year, Hankook Tire has been collaborating with cloud computing companies Amazon Web Services (AWS) and Snowflake to build an integrated VOC data analysis system to create a tire quality management system designed to facilitate industry-leading EV tire technology.

Hankook Tire’s new VOC system has improved the reliability of data collected by significantly reducing the impact of “hallucinations,” a term for misrepresentation that occurs when generative platforms confidently claim incorrect information. restrictions. generative AI. Using the AWS Bedrock platform, the company analyzed large quantities of VOCs collected online in real time and created a monitoring system for immediate use in the field.

With this analysis system, Hankook Tire plans to proactively meet the diverse needs of electric vehicle customers by collecting in-depth information and widely applying it throughout the entire product cycle, including product development, production and quality management. In particular, the technology and quality competitiveness of iON, Hankook Tire’s exclusive EV tire brand, is expected to be further improved through VOC integration and performance test data analysis.

While developing these new VOC capabilities, Hankook Tire has also completed an integrated analytics platform that includes a quality early warning system, a quality monitoring system “Q-Portal” and a quality online analytics “processing” (OLAP) system. ). analysis system.

By connecting to this new integrated analytics platform, users will be able to take advantage of easy access to data and further apply it to their business practices. Being a cloud-based service also ensures high stability without the need for maintenance and helps create a culture where all participants work seamlessly with data. Access to the data network will ultimately provide greater insight and create greater business value.

Meanwhile, Hankook & Company Group, the parent company of Hankook Tire, is accelerating digital innovation by continuously strengthening partnerships with institutions and companies specializing in artificial intelligence and big data, such as AWS, Snowflake and the Korea Advanced Institute of Science and Technology. (KAIST)). Over the past four years, the company has implemented a total of 22 digital projects with KAIST, achieving results including optimizing R&D efficiency and productivity, and internalizing key technology capabilities.