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In 2023, when we were literally under the sway of artificial intelligence, we encountered several situations that we could or could not have foreseen. Sometimes technological innovations, sometimes
In 2023, when we were literally under the sway of artificial intelligence, we encountered several situations that we could or could not have foreseen. Sometimes technological innovations, sometimes changes in trends and many similar situations create a hurricane effect. He dragged the whole world behind him.
What do you think we will encounter in 2024? Here’s how you can answer this question: research prepared by various institutions By researching Predictions for 2024 We have put it together for you. If you’re ready, let’s get started.
Pinterest; by examining usage data in the areas of beauty, parties, entertainment, fashion, food and drink, financial services, hobbies, home, parenting, travel and psychological well-being Trends that will be popular in 2024 detected.
In the research conducted due to the increase in the number of searches in these categories, Search data from 482 million users every month used. To give a small example from the report, it is predicted that the turquoise color will be dominant in the beauty and makeup field by 2024.
Very detailed In this study, which has a research methodology, TikTok brings together both its own data and the data that it collects separately. Predictions for trends in 2024 offers.
In the prepared report it is possible to support creative campaigns. 3 TikTok trends and the signals users give about future trends is called.
The main focus of the report is Be courageous in creativity!
The report states that the travel industry, which suffered a massive decline post-Covid, 91% of the volume in 2019 It says people will continue to prioritize their travel.
In addition; democratization of travel planning, which means many more planning tools are available The report emphasizes that Destination choice influenced by social media doing will increasePredictions are being made that work and travel plans may be combined as a result of working and remote work.
From research by BDO about important developments in technology There are predictions.
For example, the report predicts that remote work will be replaced by 2024. working from the office autonomous assistants will be used for more complex tasks such as project planning and software development, Artificial intelligence will continue to develop and even predictions like those we will see in video games developed by artificial intelligence are mentioned.
In the report prepared by HBR; artificial intelligence, augmented reality, blockchain, robotics and metaverse Although it is stated that these types of technological developments have a profound impact on the business world, it is stated that these technologies will bring major developments in the business world in the future.
In the report published by the institution In 2024 the focus will be on the consumer It is stated that the shopping habits of Generation Z will significantly influence companies’ decisions.
Moreover, in the research conducted, consumers will focus on new shopping channels While it is stated that we will see the integration of these channels into social platforms such as Pinterest, it is stated that e-commerce platforms such as Amazon will remain.
In addition, consumers where his attention will be focused and what his expectations will be Predictions are also offered in areas such as.
During the investigation; consumers’ time and attention, superusers (people using advanced technology), artificial intelligence, e-commerce, enterprise software, gaming, metaverse, spatial computing, social videos such as TikTok and Instagram reels, publishing, music, betting, entertainment and experiences, technology and media revenue About possible developments in 14 areas predictions are offered.
To give a brief example; consumers Technology and media use will increasethe services that companies provide to people with high technology use will increase, artificial intelligence will continue to develop and be used in various fields in the coming years, and e-commerce will be compared to retail. It will increase by 2 times These types of points are called.
Firstly, the report highlights the importance of the emphasis that companies will place on customer service, while the second trend, as in other reports, is the use of artificial intelligence. because it enhances the customer experience It is said that it is very important and will continue to be so.
The following parts of the report argue that creativity will play a major role, especially in technology, and that extremely rapid technological developments will play a major role. consumer frustration and finally, it is mentioned that consumers are putting aside their traditional life habits and showing new trends.
Trends that will shape the media industry, micromedia strategies, the future of content, advertising, technology and target audience under 5 main categories Various predictions are made in this report.
For example, the report recommends that companies make each choice based on the characteristics of the region they serve. Insight into the needs of the target group and it is emphasized that it will be important to keep them on their toes.
In addition; in 2024 The report predicts that consumer use of technology will increase. He states that in addition to presenting content on different platforms, there will also be different situations that companies will have to focus on.
Generally a holistic approach The report recommends adoption in 2024 Technology use will increase it is focused on.
As a result, the most fundamental point addressed in all reports is The use of technology and the developments caused by artificial intelligence We see that this is so. What are your comments on these predictions? Which report did you find most interesting?
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
